[Andrew Kimery] “These days it’s insanely cheaper to create content, which means everyone and their brother is doing it, so the hard part is standing out in a sea of similar faces. Self distribution to a global audience is easy peasy but getting noticed and monetizing your content is harder than ever.”
That’s the heart of it right there. To be able to see and be seen you need a tower. Ancient idea. My favorite extrapolation of it is in the Confucianist interpretations of the I Ching. Its also beautifully detailed in Kurosawa’s High and Low.
Media conglomerates provide a tower. Louie CK can sell his video online, but only because so many people have seen him on the tower.