Just curious, but with as many seats, why do you think Avid does it? They don’t even make the hardware that comes with their system. So all they’re getting money for is the software. (yeah, and a hardware markup, but not like they used to).
I’d wager that Apple makes more money on Studio than on a computer. When the computers were $3500 back in the late 90s, Jobs was quoted that they make about $500 on a computer. I’d bet the margins are lower now with less expensive machines and more competition.
I don’t know where most of Apple’s profits are, but I for one could give a smack about their hardware. I don’t use the hardware. I use the software. Sure I admire the simplicity of adding RAM, etc. but it’s the OS and the software that make them great.