Here in the upper Midwest we send spots to many stations and cable outfits. Recently Time-Warner Cable started to request that we send all of our spots to them via files sent to their FTP site. They had moved their head-end operations to another city in the southern part of the state and they no longer whated to deal with anyone sending them actual tapes anymore.
This comes under the heading of “Seemed like a good idea at the time.”
We normally work at 2 to 1 compression on the Avids or at either 8-bit uncompressed or DVC-50 on the Final Cut systems. Sending Time-Warner these files is a major pain in the butt for us. It takes anywhere from 20 minutes to over an hour to send a spot to their FCP site due to the large file size. Ironically, our internet pipeline is Time Warner’s own Roadrunner system. Our upload speeds are pretty dismal right now…unless we want to pay them much more $$$ for a higher speed option. Did I mention that it would cost MANY MORE $$$$$$! Anyhow, this potentially ties up an edit system for the duration of the transfer. Plus, since their system is PC based, I cannot send a DV-50 encoded spot to them at all. The alternative is to drop our quality down to DV25 when we send the spots. An idea that I don’t like. I edit a spot for a major client in HD and then send it to them as a DV25 file? Hmmm, what’s wrong with this picture? I can name about 8 things.
When I finally got their tech on the phone and inquired about their workflow on just how a spot gets into their system I was told that the files are retrieved from their FCP site, transferred into an Avid Express, converted to an Avid codec and played out to a BetacamSP archive tape. That tape is then physically walked into another area where it is used to ingest the spot into their server, which utilizes a very nasty looking encoder/converter that digitizes the spot into an Mpeg format for playout into their system. Man, no wonder it looks like crap when it hits the air! (Hits the cable?)
Very soon we will be sending them Beta SP dubs again for their use. I don’t care if it’s more convienent for them to get the spots via FTP. Too bad. It looks better coming off of a tape made right from our original editing system.
Sadly, THIS is the price we pay for progress. Sheesh!
Tom