Same problem here with Time Warner Cable and even my DirecTV at home. Whenever the providers drop in “local” spots, their volume levels are often WAY louder than the program levels. As stated above, I believe much of the problem is in inattentive operations at the head end level. With the automation in place for playing spots these days, it seems that no one actually monitors the channels any more…or even cares for that matter. I’ve had spots that I’ve produced running on our local cable channels with bad audio, blown-out video levels, up cutting and down cutting the ends of the spot, and generally making the spot look like crap. A call to the cable provider usually achieves nothing. It’s only when I call my clients and make them aware of the problem with their spots and they, in turn, call their sales reps at the cable office does anything ever get fixed. It’s most often turns out to be a problem at the point of ingestion. No one seems to actually check levels any more. They just run the spot into the server and that’s about it for QC. I’ve seems the same bad spots run for weeks with no one questioning why you cant actually read any of the titles or see detail in the talents faces. It’s a sad commentary on where the industry has gone lately.
As for compressing spot audio, most of out clients still want their spots to sound LOUD when played. It cuts thru the clutter they say. It’s just plain annoying, I say. When I make an analog air dub of their spots, the audio meters usually just point to around Zero db on the meters and just sit their and quiver. No real deflection in the meters…just very high average program levels. Sigh…
Oh well, time to get off of my soapbox now…
Tom