When we get a non detail request for quote, we usually try to get them to the studio and start showing them samples of other things we have done till they yell out “That one. I want that one!” Then, we tell them how much “That one” costs. Or, you can explain to them that they set the price and you simply accomodate their budget. It’s just like buying a house or even a car. If you were to call a realtor or visit a car dealership, the first question is “What price range are you in?” Imagine if you said “I want a 4 bedroom, 2 bath house on a 12,000sf lot but I’m not going to tell you how much we want to spend. ” Around here, that could run from $150k to millions of dollars. Or how about “I want a 4 door car with leather seats”. Are they shopping for a Saturn or a Mercedes? Most clients will think that you’ll come up with a price that will eat their entire budget, and that’s exactly what you should do. We’ll also ask “How much do you want to spend” and then “How much can you spend?”, two entirely different questions.
However you do it, the info they provided will give you a range to work with. Give them a high and a low and say this: “You get what you pay for, and… You don’t get what you don’t pay for.” It’s up to them, not you.
Steve Wargo
Tempe, Arizona
It’s a dry heat!