[Adam White] ” there is now absoloutley NO reason for any Editor to trust Apple. As the article says, trust is an absoloutey vital element to consider when choosing the software vendor that you base your livelihood on. “
The launch of FCPX was a PR disaster, it’s created a huge amount of ill will amongst the edit community and they have lost customers that they will likely never get back. But my guess is that as FCPX starts to add in some of the missing features it might start to gain some traction in the market again, perhaps not led by editors and post houses but possibly from Production Companies and large Corporate clients.
[Adam White] “Apple are locked into some fundamental design decisions that the vast majority of professionals find simply abhorrent. We all know what these are, and I fail to see how the most deeply ingrained of these can ever be made to work in a professional environment. Call me shortsighted in this regard, but I still cannot for the life of me figure out how trashing a century’s worth of practices, paradigms, terminology and established workflows was ever anything more than hubris in the extreme.”
True, but editors are a conservative bunch to say the least, look at the furore generated by Avid simply adding another toolbar a while ago. Also look at the fact the “new” Avid interface is pretty much exactly the same as the interface from some of the earliest versions of Avid from years ago. As for the software, once it has broadcast output and a bit more extensibility then it’s perfectly usable in a professional environment. I’ve been using it for some time now and once you get used to how it works, you can still achieve the same things as you can in other NLE’s.
[Adam White] “if it doesnt fit in to the rest of the industry why on earth would you consider using it if you aspire to work as an editor in any professional capacity? “
Because a smart Freelance Editor always keeps their options open.
[Adam White] “This whole debate seems kind of pointless now doesn’t it? Hasn’t the dye already been cast?”
Not in the slightest, FCPX has shaken the editing industry up, mostly for the wrong reasons, but it has generated lots of hugely interesting debate about the fundamental craft and business of editing.
“My Name is Steve and I’m an FCPX user”