[Bill Davis] “Now apple has demonstrated that with a largely pull-based ecosystem built more on search than advertising – more revenue falls to the bottom line than before. And with lower costs of creation comes opportunity for increasing margins.
If that is so, I want to understand the content tools designed to enable easier work in the new model.
And that’s precisely what I think FCP-X is.
A first step toward better.
“
The problem at the moment is that if you produce content in a niche market like we do, you simply can’t get your shows on iTunes. It’s relatively easy to get Apps on the App Store, easy to publish books on their bookstore, it’s even not too difficult to get music on the iTunes store.
Apple need to change this model if they want a piece of the pie, before Google get too much of a lead, I’d love to edit a show in FCPX and then click “publish to iTunes”
Steve Connor
“FCPX Agitator”
Adrenalin Television