Is Apple About to Lose Turner Studios?

[Franz Bieberkopf]

Christian,

It’s a bit weird that there’s no actual quote in that link.

Franz.

[Bill Davis]

Maybe.

And if so, yawn.

This is no longer the era where the big action is in top down production. Thats a robust, important industry with many people working in it. But it’s not the future. The future is what’s happening globally with the use of the new tools.

Want an example? Search the string “OH THE PLACES YOU’LL GO BURNING MAN” (a few days old but if someone hasn’t linked you to it, they soon will.)

It’s the best example I’ve seen in a long time of modern, agile, outstanding video craftwork. It owes little to the “big production” mentality and everything to the aesthetic that skills and the access to great equipment is really what matters in putting together content people want to search out and watch.

Just try not to finish watching it.

Have NO CLUE what tools were used. But I can tell you that it wasn’t Six production trucks and a five person craft services team.

And whether it was cut on Avid, PPro, Legacy, or X is absolutely irrelevant. What is relevant is that it’s precisely what the revolution is all about. More chances to work in more ways to tell more stories and engage more viewers than ever before.

This whole think looks to me that it happened in a “shop” of talented people – not in a “station” or in a MGM or Turner style “Studio”

So sorry, but maybe once the test was “broadcast quality” but the new test is “show me something that lights up my brain.”

Simple as that.

(Hope they got permission from the Suess estate, but that’s another topic for another day.)

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Franz Bieberkopf]

[Bill Davis] “The future is what’s happening globally with the use of the new tools.”

Bill,

See magisto post, below.

Franz.

[Jeremy Garchow]

“However, probably the biggest statement of the whole event was a clear warning to Apple, who is raising a lot of controversy by oversimplifying the Final Cut Pro and turning it into an iMovie Pro, rather than a serious tool for broadcasters. ”

And the statement was? Link bait.

[James Mortner]

[Jeremy Garchow] “However, probably the biggest statement of the whole event was a clear warning to Apple, who is raising a lot of controversy by oversimplifying the Final Cut Pro and turning it into an iMovie Pro, rather than a serious tool for broadcasters. ”

And the statement was? Link bait.”

Agreed

[Bill Davis]

[Franz Bieberkopf] “Bill,

See magisto post, below.

Franz.”

Okay, I’m catching up. (Just coming out of a couple weeks of heavy shooting/editing/motiongraphics/and on-site event support in SoCal.)

But I’m not seeing your point. Is this a comment on the copyright thing? If so, that’s going to be a persistent problem for the next decade. (And why we all probably need continuing SOPA education and to pick a side and take a stand) – but to see the OTPYG-Burning Man video through a lens of copyright issues is like looking at a Henry Moore sculpture and obsessing about a small bird dropping on the foot.

The over-arching change here is that excellence is now possible via different workflows and business arrangements than were possible before. That does NOT diminishes the importance of craft. It actually elevates it. (Somebody had to know enough to practice obsessive lens care during that shoot – cuz I didn’t see much evidence of dust -and that alone tells me that craft was being honored stringently even in the face of difficult shooting conditions.)

The point is that at the bottom line – as it’s has ever been in our industry – the work itself speaks the loudest.

If you can produce the work. You’ll be fine.

And even if you prefer to focus exclusively on traditional tools and workflows you’ll STILL be fine – provided you do the kind of work that those tools were developed and refined to do well.

But don’t mistake that for the fact that there won’t be NEW work processes that engage audiences and provide more competition for audience attention.

I suspect that those who keep an open mind about the NEW on TOP of the old may be in a stronger position that those who simply decide that it’s too painful to change what they’re used to and stretch.

Or maybe not. Who knows.

I just know that I really liked that piece of work – and am delighted that my son was compelled to run in and show it to me – because unlike some stuff that’s captured his attention – I think the quality of the effort is well worth the viewing.

And that SHOULD attract eyeballs. Period.

“Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

[Andrew Kimery]

I gave the Burning Man video a shot Bill and I got bored after 90 seconds. Maybe I’m just not in the right mood this morning…

To a bigger point though, I don’t think the future is an either/or situation. We’ll have more ‘home grown’ things like The Annoying Orange but we’ll still have big budget films and huge production spectacles like the Super Bowl.

Has the easy availability of musical instruments and sports equipment spelled the demise of professional musicians and pro sports leagues?

-Andrew

2.9 GHz 8-core (4,1), FCP 7.0.3, 10.6.6
Blackmagic Multibridge Eclipse (7.9.5)

[Christian Schumacher]

[Franz Bieberkopf] ” It’s a bit weird that there’s no actual quote in that link.”

You’re right, but the writer of this article is the publisher of that same website, which is one of the sponsors of the conference.

https://www.brightsideofnews.com/Contact.aspx

https://www.network-storage.org/1205/bsn-becomes-a-media-sponsor-of-storage-visions-2012-conference/

So, while I agree that there was no quote, I am convinced that “something” was said in that regard.
It is more than a “link bait”.

[Jeremy Garchow]

[Christian Schumacher] “It is more than a “link bait”.”

Prove it?

[Christian Schumacher]

[Jeremy Garchow] ” Prove it?”

Pretend you are a website publisher, and then your site is a media sponsor for a conference. Later, you write about that same conference, are you going to lie about the content of one of the keynotes? Being an attendee and a sponsor? That’s unlikely in my book. So, there you have it.