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Activity Forums Creative Community Conversations Is Apple About to Lose Turner Studios?

  • Herb Sevush

    January 12, 2012 at 2:51 pm

    [Bill Davis] “I suspect that a guy just like Herb was shaking their grizzled noggin at Jeff Bezos when he told the Angels that he saw a long tail play that required long delays in “monetizing” pushing books on-line. Amazon was willing to lose millions for years to be ready with the systems scaled and ready to go when e-commerce finally took off. “

    He might be “just like me” but he wasn’t me. I “got” Amazon right from the beginning, started using it in ’97, wrote my first review there in ’98. Brilliant concept, love it, use it for everything.

    Using the net to create a virtual community who then create content for the domain, at no cost, and then monetizing either the content or the user base is something I understand. However, trying to monetize self made non-branded media content is something I don’t get.

    Herb Sevush
    Zebra Productions
    —————————
    nothin’ attached to nothin’
    “Deciding the spine is the process of editing” F. Bieberkopf

  • Chris Harlan

    January 12, 2012 at 5:10 pm

    [Walter Soyka] “What specifically is it that you’re arguing for?”

    The best I can glean, is that Bill, speaking as a proxy for FCP X, is shouting at Turner, “You can’t fire me! I quit!”

  • Chris Harlan

    January 12, 2012 at 5:24 pm

    [Bill Davis] “Some are so sure that their particular brand of “wisdom” is the only kind with any value. But theirs, IMO, is too often the brand that confuses evolution for innovation.”

    Sounds catchy, but I don’t have a clue what that means. And, the more I think about it the more meaningless it seems.

    [Bill Davis] “I suspect that a guy just like Herb was “

    Oh, yeah Bill. When Herb calls you on faulty reasoning, you slide into “a guy just like Herb…” Classy!

    [Bill Davis] “Now we can see that Amazon was never about books at all. Books were nothing but a test case for a new business model.

    Really? Test case? Never about books at all? Wow! Lets just totally rewrite history to make a point, eh?

    [Bill Davis] “Without the need to support monster facilities and cadres of human resources, someone can do financially well with a few thousand loyal content customers and an efficient micro-payment model.

    Sure. Its happening now. Nothing new about that.

    [Bill Davis] “If that is so, I want to understand the content tools designed to enable easier work in the new model.

    And that’s precisely what I think FCP-X is.

    A first step toward better.

    Late to the party, Bill. That “first step” happened more than a decade ago, and FCP X–however good or bad it might be–is a footnote in the whole story.

    [Bill Davis] “I’m cutting my twelfth paid FCP-X piece and wrapping up my fifth Motion 5 commission – and I’m here to tell you this is every bit as exciting as FCP 1.0 was for me back in 2000.

    Good deal. Glad you are putting it to use. Just don’t confuse useful with revolutionary.

  • Herb Sevush

    January 12, 2012 at 6:13 pm

    [Chris Harlan] “Oh, yeah Bill. When Herb calls you on faulty reasoning, you slide into “a guy just like Herb…” Classy!”

    Thanks for the support Chris but it’s OK, I feel it an honor to be Bill’s iconic Boogey Man.

    Here, let’s try it out:

    Boogedy boogedy boogedy!

    Herb Sevush
    Zebra Productions
    —————————
    nothin’ attached to nothin’
    “Deciding the spine is the process of editing” F. Bieberkopf

  • Bill Davis

    January 13, 2012 at 8:29 am

    With all that being said. I just read that people watch an average of 5hrs of TV a day (this number is going up) but only watch an average of 15 minutes of YouTube a day. Lots of people want IP-centric delivery to work but the devil is in the details.

    Quote above sounds impressive if you don’t know that this is significantly DOWN from the Arbitron levels in the 199os when household viewing was well over 8 hours a day.

    TV has faced a steadily eroding viewership for years now.

    You simply can’t compare a single internet portal with all of TV, Time spent on “entertainment” use of computers verses TV would be more apples to apples.

    “Before speaking out ask yourself whether your words are true, whether they are respectful and whether they are needed in our civil discussions.”-Justice O’Connor

  • Christian Schumacher

    January 13, 2012 at 3:37 pm

    [Bill Davis] “You simply can’t compare a single internet portal with all of TV, Time spent on “entertainment” use of computers verses TV would be more apples to apples.”

    As it is much disregarded by all these media discussions here also, in how big the gaming industry has grown in the past few years. It should be noted that, even Apple’s iDevices are riding that gravy train, as well.

  • Franz Bieberkopf

    January 13, 2012 at 7:57 pm

    Herb,

    While I think your argument is largely correct, there are some exceptional examples:

    https://www.guardian.co.uk/books/2012/jan/12/amanda-hocking-self-publishing

    I agree, though, most self-publishing successes we hear about are those who have benefited from large distributors.

    Maybe we’ll see more stories like the one above. It does seem more like fluke than design, though.

    One thing that starts to happen with more people publishing is that the signal-to-noise ratio skyrockets. I do wonder if taste-makers and large distributors will be strengthened or weakened by that.

    Addendum:

    I do think all of this is quite apart from the question of production. There’s an ironic bit in the article above:

    Just the editing process alone has been a source of deep frustration, because although she has employed own freelance editors and invited her readers to alert her to spelling and grammatical errors, she thinks her ebooks are riddled with mistakes. “It drove me nuts, because I tried really hard to get things right and I just couldn’t. It’s exhausting, and hard to do. And it starts to wear on you emotionally. I know that sounds weird and whiny, but it’s true.”

    In the end, Hocking became so burned out by the stress of solo publishing that she has turned for help to the same traditional book world that previously rejected her and which she was seen as attacking.

    Franz.

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