Simon Ubsdell
Forum Replies Created
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Simon Ubsdell
September 10, 2019 at 8:33 am in reply to: Storytelling – The Primary Skill of Video Professionals[Mark Suszko] “I will say that in whatever I do, even in a 30-second spot, I try to incorporate a Campbellian “Hero’s Journey” into even such a short narrative, as well as giving it the equivalent of a three-act structure, even though those “acts” might be only two sentences or ten seconds long.”
I think this is a very good point.
It’s a great idea to use what we know of story structure to help us structure pieces that aren’t themselves stories. The 3-act structure is exceptionally useful as a device – even when there aren’t any “acts” as such. But using it as reference point doesn’t automatically turn our film into a story – we’re just using the device metaphorically.
Simon Ubsdell
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Simon Ubsdell
September 9, 2019 at 8:14 pm in reply to: Storytelling – The Primary Skill of Video ProfessionalsMy point is simply this:
Story is an incredibly precious concept.
It requires all our critical faculties to understand what it is and how it works.
Let’s please not devalue it by applying it to things that aren’t stories.
Usage has already bruised and battered the concept of story:
Newspapers tell us that they give us “stories” – but they rarely do. Instagram has “stories” – but they really aren’t. Marketeers want to tell “stories” about their products – but it’s just empty cliché.
I’m fighting back because story is too important a concept to use idly.
As editors we do a disservice to our craft when we use “story” in an imprecise sense. It’s a concept we really, really, really need – and we need to expend all our efforts in understanding how it works because understanding it is anything but easy.
If we’ve already bought into the notion that pretty much anything can be “story”, we’ve lost the battle, not just for ourselves but for those who come after us.
Let’s not twist “story” to mean anything and everything – let’s try harder to understand it and how it works. I’m at the end of my career and every day I’m still learning how little I really know about it.
Any film can be a story. Most are not, even though they claim to be.
Simon Ubsdell
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Simon Ubsdell
September 9, 2019 at 11:46 am in reply to: Storytelling – The Primary Skill of Video Professionals[greg janza] “If I answer those questions in a positive way then the filmmaker has successfully taken me on an emotional journey and in my mind that journey occurs through the art of storytelling.”
I’d go along with everything you say … except the last part of this sentence. I just don’t agree that this is the right way to use the word “storytelling”.
The things you describe are very important and we need to be aware of them and work towards achieving them in order to make effective pieces of communication … but we need a different word to describe them.
In fact, perhaps that’s exactly the right word.
“Communication” is the exactly thing you’re describing – those processes by which we connect with our audience and make our message vivid to them.
“Story” can certainly be a specific subset of “communication”, of course, not not all “communication” is “story”.
Does that make sense?
Simon Ubsdell
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Simon Ubsdell
September 7, 2019 at 1:30 pm in reply to: Storytelling – The Primary Skill of Video ProfessionalsThe reason I maintain that this is important is that if we devalue the concept of story by using it too freely, when it actually comes time to tell a story we will find we have unlearned the discipline of how to actually make it work.
Far too many film-makers simply don’t understand that story is “what happens in Act Two”. As a consequence they are completely unable to write Act Two and instead they resort to “marking time” between Act One and Act Three.
Act Two isn’t “filler”.
It’s the difference between having a film that works and one that falls flat.
Act Two is where everything that makes our film worthwhile should be happening.
Simon Ubsdell
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Simon Ubsdell
September 6, 2019 at 9:55 pm in reply to: Storytelling – The Primary Skill of Video ProfessionalsJust a bit more though on the Nike ad:
Our takeaway from it is: “People might tell you you can’t do stuff, but you can.”
OK, it uses examples that are “stories” but using those examples doesn’t turn it into a story. It just underscores that it’s an essay proposition. A story never says: “For example …”
You could turn it into a story by showing *how* you get from being told you can’t do stuff to finding out that you can. (Note that if all that consists in is a montage of how hard you trained, then that’s not a story either …!)
But if all you do is show us the start and end of the journey, you haven’t built a story.
We can find the proposition emotionally engaging and satisfying and uplifting – but it’s not “story” that’s engaging. It’s other stuff.
We need a name for that other stuff because it works and it’s got value and we need to understand it – but we don’t help ourselves by calling it “story”.
Simon Ubsdell
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Simon Ubsdell
September 6, 2019 at 9:36 pm in reply to: Storytelling – The Primary Skill of Video ProfessionalsAttributed to Hemingway, but probably not written by him, the shortest story ever written is:
For sale: baby shoes, never worn.
Why is it a story?
It’s not: baby is born and then dies before wearing the shoes. That’s a two-liner and not a story.
The story resides in everything in between, supplied in this case by our imagination: the parents’ dreams of having a family, the conception of the baby, the anticipation, the birth, the complications, the anxiety, the trauma, the despair, the numb aftermath, the resignation …
Story is a process not a statement.
The reason I labour this is that I’ve worked on so many films where the makers have convinced themselves they have a story … when all they have is a proposition.
It’s all too easy to be seduced by false signifiers and I see that all the time. You describe the Nike ad as being “epic” and of course it is – it has huge scope. It has what most people would see as the trappings of story – but it’s missing the essential core.
This is a huge subject and I’m not doing it justice – I’ll go away and try to formulate my position better, but thank you for raising it as a topic because it’s endlessly fascinating and hugely important. Not just for film-makers but for everything we are as human beings … and that really does take us into deep waters!
Simon Ubsdell
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Simon Ubsdell
September 6, 2019 at 9:06 pm in reply to: Storytelling – The Primary Skill of Video Professionals[greg janza] “Would you consider this a story?”
No, I wouldn’t. It’s a two-line slogan. Powerfully delivered. But it’s only a two-liner. And that’s not a “story”.
A story has a structure – it’s not a straight line between two points. Its very claim to be story is in how the structure is developed.
The unique genius of story is that, even at its very simplest, it’s complicated. In fact you could say that story *is” complication.
Story is in essence non-linear. It comes into being in the detours that it makes.
A story isn’t A-B.
A story is A-X-B.
It’s X that makes it a story.
Simon Ubsdell
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Simon Ubsdell
September 6, 2019 at 7:51 pm in reply to: Storytelling – The Primary Skill of Video ProfessionalsFair point. But I think I’d disagree.
Story is more than a line between two points – it’s a line between several points. It’s a structure – not a rope.
Simon Ubsdell
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Simon Ubsdell
September 6, 2019 at 7:40 pm in reply to: Storytelling – The Primary Skill of Video ProfessionalsAbsolutely agree that this is a wonderful, even life-enhancing piece of work.
But is it “story-telling”?
A story by definition has structure and narrative development. This has none – at least not in any real sense other than that we observe the same situations as (a very short period of) time passes.
I am uncomfortable with the way that “story-telling” gets appropriated by film-makers who don’t actually tell stories.
I think we need a different word for what we are talking about in this case. Not sure what it is.
But I will defend “story-telling” against any land grab anyone wants to try – it’s too precious and special for that.
Simon Ubsdell
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Simon Ubsdell
July 3, 2019 at 4:55 pm in reply to: GreenScreen and hair flicker after using Keylight 1.2