[Simon Roughan]

I tried that, but to no avail…

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Hi Peter, thanks for the tip. I turned off the CUDA, and now it plays smoothly, although it naturally takes 4 times longer to render.
Any ideas why the speed / duration change doesn’t function properly with the acceleration turned on?

mfg
Simon

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Im not at work anymore, but the clips are from a P2 card (copied first onto a hard drive), and imported straight out of the media browser into the project, so theyre not being played by a media player. (If I understand you correctly).
Yes, the HD monitor is full screen.
I have only rendered the sequence so far. I havnt tried exporting it yet. Normally I do all the finishing in AE, but liked the look of one of the cinema filters in Premiere, so wanted to master it there. I will try to export it tomorrow. Like I said, its strange because the rest of the sequence plays fine. And my workstation is an x820, 64 gigs ram and a nvidia maximus setup, so there should be no problems there.

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Hi Ivan,
thanks for the quick reply. The signal runs out through a Blackmagic Intensity Pro card. The rest of the AV-Intra clips in the sequence play ok. Lots of other clips have speed / duration changes too, although the one that stutters is the only one with a reverse.

mfg
Simon

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Hear Hear. Healthy happy workers are productive workers. Pity more employers don’t see it that way. P*sses me off no end when I hear about people doing good work for shite pay and no benefits, and the boss is driving around in a new SLK.
There’s something fundamentally wrong when people have the right to a gun, but no right to a Doctor.

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Yep, Joseph, thats all true too. With marketing, advertising etc everything hangs on psychology, and therefore has no absolute answers or solutions. There is no right or wrong, only what is perceived to be right or wrong.
But thanks for the link, its seems to be quite a valuable resource. You can also check out http://www.thinkbox.tv They also have lots of good tips, studies etc.
Thanks again for taking the time.

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Thanks again for all the responses. I have gone over the shots again, and whittled it down to 34. I hope that it fits.
In regards to your point about selling, Joseph, I tend to treat TV ads as just purely a brand recognition tool. If you can get people somehow talking about a commercial/product, that’s the best you can hope for, in my humble opinion. To sell a product, you need more information than can realistically or interestingly presented in the short time frame. I think commercials should first and foremost be entertaining. Leave it to websites, printed material and salespeople to fill in the blanks about what the product does, how it benefits you etc etc.
Look at that cool levis ad that Mark linked to, for a good example. Cool story, great photography and an interesting and fast moving cut. But how much do they cost? How are they better wearing than other jeans? Where can I get a pair? Theres no sales information at all. Just linking good feelings with the brand name Levis.
And as someone who has studied this theme at uni, it is almost impossible to gage direct selling results from a TV spot. Unless you do something like show a telephone number that is to be seen nowhere else but the ad. But then, in all honesty, has anyone ever in their life written down a phone number off a TV spot?
I’m dubious…

Thanks again
Simon

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Thanks guys for all the incredible words of wisdom.
I learned Picture grammar and building narrative in a formal setting (university), and you are correct Todd when you say to a certain extent that this “Feature Film” style of “General to Particular” shooting/editing can be forgotten. Well perhaps not completely. But I get what you’re saying. Although I don’t find it easy, hence the post.
Perhaps you read my post from a few weeks ago about spot ideas. I have in production the idea with the Martial Arts fight scene. Like you yourself do, I work the whole thing out pic for pic in my head. When I make my shot list I have 38 shots for 30 seconds. I have broken the story in into 5 phases. The fight scene itself is 2 phases. I realize that the fight will be fast paced, and hope that it comes together how I imagine.
But I’m still worried I will have too much material, and I will land around 50 seconds. I just find it very difficult to determine in my head if I need 30 frames or 60 for a picture.
Thanks again for all the insightful comments.

mfg
Simon

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

What Todd said.
Here in Germany its exactly the same. What I pay for a dolly rental, and what I charge the customer for that dolly are 2 separate things. They (the customer) never see the bill I get from the hire company, and don’t expect to. I would mark up some things 70-100% to cover my time and effort. I always TRY to get a good profit margin on a production, although we make most of our money in on-air charges. But if I have a production budget of say 10000, I would try to keep my real costs (cash out) at no more than 5000-6000.
Add your mark up in the line total, and not as a separate line item. Your idea of whats fair could be massively different from what they consider fair. As long as they are happy with the bottom line.

mfg
Simon

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!

[Simon Roughan]

Thanks for the replies. I did install the new drivers, from BMD and Nvidia.
I have just found out what the problem was. You have to click the enable transmit option from the program window’s wing menu!
I got that help from the adobe forum. Funnily enough, the official adobe tech support was stumped as well.
Thanks again.

You know I’m born to lose, and gambling is for fools, but that’s the way I like it, baby. I don’t want to live forever!