Samuel –
The shop I own is going throught the EXACT same discussion. We are a spot, music video, promo shop as well, so I know what you are talking about. I am an Avid editor from the time they hit the market in about 92, but have been cutting on FCP (and enjoying it) a lot recently. I also have an Xpress Meridien and a FCP 4.5 suite.
We just had our demo Adrenaline unit in for the last week for evaluation. The list price on the Adrenaline was over $50,000 US (street price is less). The MCA is a good machine, no doubt. But in the end, it is a very expensive Media Composer, limited in its feature sets, and does not integrate with other software nearly as well as FCP does. And its on a PC, which would be the only PC on my network. Again, its a good machine, but I saw it as overpriced and potentially limited in its advances (avid can’t take away Symphony sales by giving MCA too much).
So I went for a quote on a turnkey FCP5 Studio system, and for less than half the (street, not list) price, not only did I get a very solid system, but it also included storage, and a 23″ Cinema display. For my shop and workflow, the ROI on the FCP system seems much better! For the differences in prices, I can live with any shortcomings that FCP has compared to MCA, and there are many things that FCP5 does far better. In my market/workflow, I charge the same for Avid as I do FCP (it really is the editor, not the box, right?), so the ROI equation is a no brainer.
My 2 cents, hope that helps. Feel free to contact me off list at scott@greybox.cc
Scott Witthaus
Senior Editor/Post Production Supervisor
Greybox, LLC
Richmond, VA USA
http://www.greybox.cc