Hey Mads,
Thanks for your detailed reply. And another bigger thanks for taking out time to go through my website. I am already pondering about your suggestions to introduce AI offerings and benefits to clients will surely help.
I agree that just like the dotcom bubble, today’s AI is half-baked and another big bubble. Our offerings is going to be that “novelty” the CHATGPTs and SORAs can not bring to table. You are right, they will only cut the mundane retainer stuff we do. However, it will take a while before our clients reorient in these global recession times.
Also thanks for your positive motivation. Makes me feel not-alone in this new disruption, recession era.
Another big problem is that with the advent of newer tech, the design industry is getting more and more under-valued. The social media is bombarded with novelty. Every other guy is a content creator. However our efforts aren’t getting any easy, except for a few rendering times and automation here and there.
You mentioned Adobe contemplating to close the cloud shop. The other day, I was listening to a post of some Pixar guys ridiculing After Effects comparing with to Unreal. While the new Unreal release can render 144 FPS of realistic, procedural landscape, The latest After Effects struggles to render Realtime at 0.25 fps a simple footage with a simple effect. Similarly Autodesk has been sleeping over their laurels for way too long. The future of AI is novelty not re-creation. AI has to create newer worlds never imagined before by creating 3D models. Re-using existing art for generative content will hit the wall soon.