At first, the idea of motion tracking a still photo where the only movement was created by you in After Effects seems useless.
But for this example, tracking a point on a still image could be used to avoid complicated math. I mean, I could sit down and figure out the expression for moving the logo based on the scale of the background image, or I can motion track a point of the image. Sometimes the second approach is going to get the job done faster than the first approach.
Plus, I’m now toying around with ideas for distorting an image of dots, and tracking the dots to get interesting movement patterns.