I did one for a builder (architect) and it was about 3-4 minutes in length…people won’t stand at a booth much more than that for one video. However, in your case I have a few questions. What is the design of the booth? Is it a coffee shop atmosphere, warm and cozy? Do they have a slogan or tag line? Anything you can pull from their logo as elements that might make tasty wallpaper? I don’t know that you need to show the actual process, but rather do something on the screen that grabs an eye or two and pulls someone in closer. You know how the trade show thing goes…a lot of people walk on by. You need to find something that will stop them in their tracks.
Don’t assume that since they spent a bundle on the booth that they will spend a bundle on the walpaper in the booth. You need to get a budget from them. That should be first so yo know what you can work with. However if you want to purchase some images of coffee beans for the piece, let them know they can use them in future pieces, so it’s a good investment.
In the builder piece we had some excellent images of some high end architecture. I used them along with some simple text messages and the client chose some serious rocking tracks to grab them and off she went. I built the loop to the first track and we looped the visuals and chose a second song so it wasn’t the same song over and over…it was two songs over and over!
I just see something a lot more stylized and inviting. Have you ever walked into a coffee shop and watched a video of how they harvest and roast their beans? I just don’t see that being very effective.
Actually I see this as all graphics…
Rich Rubasch
Tilt Media