Richard Herd
Forum Replies Created
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My 3.5 year old twin daughters hate television because of the ad breaks. They’ll use my iPad and watch Netflix cartoons or watch the “big tv,” which is Apple TV hooked up to Netflix and Hulu. The actual broadcast TV is rabbit ears, for football, The Masters, and US Open. I can watch the A’s on mlb.com via appleTV.
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[Mark Dobson] “What about FCPX anywhere?
All you need is a Macbook pro and if necessary a small thunderbolt drive.”
This was also mentioned by bob: https://www.axlevideo.com/product.html
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Dennis,
[Dennis Radeke] “the software will recheck activation once every 30 days.”
What about documentarians in the boondocks making documentaries like “Restrepo” in bumblenowhere Afghanistan who cannot get to the net?
I hope Adobe changes course. That is, if someone buys a one year deal then Adobe should recheck activation once per year. (Oh don’t forget to account for leap years.)
Thanks!
RichPS Dynamic Link is amazing! It overwhelms X.
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I’m not even sure where to begin. Let’s just say, from my point of view, football is a sport where the ball is 12″, and not a sport where the players use their feet, go ‘9ers.
On this side of the Pacific, way past Kansas, up in Tahoe, we do not own software, as a matter of legal definition, no US citizen owns software. We agree to “use the software” for a negotiated fee. EULA.
What are we talking about? Oh yeah: the business of rental v. ownership.
No one in the USA has ever actually owned Adobe software products. In theory, Adobe could recall photoshop like Encephalitis encrusted meat.
blah blah blah.
I edit to make money. It doesn’t matter what software I use. I tell stories. I make people laugh. I make people cry. Hopefully, it’s by design.
I like Adobe’s new business model because it places an emphasis on what John Galt called “build[ing] to higher standards.” I cannot wait for the day when Dennis Radeke is the John Galt of Adobe. And, with all due respect Dennis, you may be there now.
For me, it changes the bidding (AICP) to help me make more money (uh…that’s US dollars, not so bad against the yen, pretty bad against the pound). Three years down the road, client GSR wants some video, okay, it will cost you $30 just to open the file. Of course, I will pass that cost to the client as a COGS. Similarly, if GSR needs me to re-shoot, then I have to rent the same camera package. Of course, lenses are software. But…business is business.
Adobe, owning the work? HAHAHAHAHAHAHAHAHAHAHAHAHAHA. Man, that was funny. Whew. I owe you a Double Jack, my favorite beer. Think of all the movies audio dialogue tracks sennheiser owns, or the guitar player riffs Fender owns, or the goals Nike owns.
Well, I’ve read far too many of your posts. I think you need a blog–oh, alas–blogster would have to pay Cow for the rights to your words!
You might say “cheers mate.”
I say “later dude”Thanks!
Rich -
https://magazine.creativecow.net/article/the-truth-about-2k-4k-the-future-of-pixels
RENTALS, CUSTOMERS & THE DEMOCRATIZATION OF FILMMAKING
Creative COW: When people talk about an Arri D20 or a RED or whatever, one of the very first things to come up is the price of it. But thats really not a direct a factor when we talk about rentals.
John Galt: One of the interesting things about Panavision’s headquarters is that we have research and development here, we have the factory for manufacturing lenses and cameras right here, and we have the rental floor. This puts us directly in contact with customers. We know what they want, because they tell us. “No, I don’t want higher resolution; I’d just have to sit closer to the screen. But yeah I’d like to have more shadow detail, I’d like to have more highlight detail. Can you do that?”
Another wonderful thing about the rental business is that the whole product development process is kind of turned upside down. When you sell something, service is a profit center. When you make something available for rent, service is a COST. Because we rent things instead of selling them, our best way to keep costs down is to build to higher standards.
Lenses are a great example. A zoom lens is built nominally, put together as per the spec. What they do next over in R&D is start making micro adjustments. They have a little eccentric cam that lets them measure deviations in the angle of rotation from where the cam is supposed to be. There are often over four hundred measurements made, going for the peak performance of that zoom lens at any particular focal distance.
That lens is then taken apart, the cam goes back into the factory, and they re-cut the cams based on the test results. Sometimes we’ll do that 3 or 4 times. Why? Because in doing that, we can improve the performance of the lens by 30% or more. Is it expensive? Yeah, it’s ridiculously expensive. But it’s not expensive over the life of the lens.
And it’s not expensive when you know that that that lens will not be sitting on the shelf because a particular cinematographer doesn’t like it. We have a whole floor set up at Panavision where customers test equipment every day. They will reject a particular lens not because its pictures aren’t good, but because it doesn’t FEEL right. That’s why it’s very very hard to build things for the rental market. There may be BUILDER remorse, but there is no buyer remorse. If they’re not happy with something, back it goes onto OUR shelf, not theirs.
We can also develop new products in ways that aren’t practical in a retail environment. So you know, the design camera for the Genesis camera was to be able to match the performance of our Millennium XL 35mm film camera, in all aspects: frame rate, size, weight, all of that. And we didn’t get there. It was maybe 12 pounds, 13 pounds more than a XL with a 400 foot film magazine — more than enough to matter to the poor bugger who has to carry it on a Steadicam all day. With a 400 foot film magazine, you’re getting less than 5 minutes of recording time. That’s fine for Steadicam, but we also wanted to record longer than that.
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[Jeff Markgraf] “it’s the fact that the software is not under the direct control of the network”
Why don’t they just turn off the App app to everyone except Admin?
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If you don’t like it, why do you keep playing with it? I like mine a lot. And I play with it. I even invite others to play with it too.
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[Seth Marshall] “combining the luminance channels”
Yes!
A black and white image would be the goal…for now.
It would also be ideal if the gain switch was a “contrast ratio” switch. In effect, 0 gain meant capture the image as:
CCD1: -1 EV
CCD2: 0 EV
CCD3: +1 EV+3 gain captured the image as:
CCD1: -2 EV
CCD2: 0 EV
CCD: +2 EVAnd so on.
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[Oliver Peters] “should they need to do so for a PAYING GIG”
Who cares? I’m not a corporate trainer. I teach film — narrative stuff. Nor am I a job to work program. I’m teaching literacy — film and video literacy. My goals are such that I want my students to be able to tell a story in motion picture. My courses are big also in writing and camera coverage too.
A quick note on homophones:
Video + literacy = viteate — a person literate in video
Video + idiot = vidiot — a person who believes everything they read screen.
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[John Davidson] “That’s pretty cool that you’re showing it to your class.”
Thank you for making it available!