Richard Herd
Forum Replies Created
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[Walter Soyka] “I’m not convinced that Apple really knows, either”
What it is they lack as a convincing force: Pathos, ethos, logos?
Or is demonstration the convincing force?
If you consider the past, discounting the last 12 months is disingenuous given the past decade. We have seen editing become a fashion industry!
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[sandy shapiro] ” and like to hear its selling”
That was funny! Apparently apple is buying back some stock too. https://money.cnn.com/2012/03/19/technology/apple-dividend/index.htm
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[D. Tann] “to film GVs of a property”
What is a “GVs of a property”?
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[Walter Soyka] “But does simply having a tool in the NLE category answer the question of whether Apple is committed to professionals?”
I’m not sure what the words mean: “committed” and “professional.”
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5 figures, ouch! I imagine that causes a lot of angst for many people. I imagine it is the root of all acerbic hyperbole regarding X. Also note that expenditure depreciates for 5 years (last I checked). From the point of view of purchasing software and hardware, you ought not feel like you need to buy anything until the depreciation runs its course.
If that’s today, Avid on a PC is tough to ignore, from purely ROCE point of view.
If that’s, 2016, you get to sit back and watch this crazy show.
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[sandy shapiro] “Why? Why introduce FCPX and discontinue a perfectly working wheel – FCP7? The latter was starting to dominate the field!”
Unfortunately, we just don’t know. I assume the answer is FCP had a lot of license agreements from software acquisitions, by Apple. Apple bought the underlying code of FCP from macromedia, for example.
You’re completely entitled to your feelings. Please Note: Avid had serious problems a few years ago. It was part of the reason FCP won a lot of market share, well, that and the mac pro. At the time I recall a bunch of arguments over media management and organization.
IMO, Premiere is less of a pro app than X, but I haven’t used 6.
I’ll say it again: the actual cutting of pic in X is pretty sweet, and also organizing footage is much better with keywords. I think its a misnomer to call it “metadata” unless that data follows the export (dang!) I mean “share.” For example, I label scene, shot, take as keywords. That is, “Scene 1” then “WS” then “take 1.” As I select keywords to reveal the corresponding footage, wallah! it’s all nice and neat!
Use whatever makes you happy, obviously. I hope you have a million happy clients!
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But the point is made. Tools are tools. That’s not a metaphor. That’s an example of a specific being a representation of the category.
Actually cutting a story though is pretty awesome in X.
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[Andy Field] “the rest of us have work to accomplish with tools that do what we need.”
I’d add one more to your list: …with tools that do what we need “and that we know how to use.” That’s a major problem, having to relearn what you already know how to do. The precision editor does a fine job of matching eyelines, btw.
https://help.apple.com/finalcutpro/mac/10.0.3/#ver3363b235 granted apple’s thumbnail sample image is silly. It should be either matching singles or CU to MS.
But wait, there’s more silliness: they might not use the word “tracks,” and they are all big on this being a “trackless” system, but (shhh don’t tell anyone) they actually use tracks. Right click the audio: Make it the primary and wallah it behaves like a track, but you just can’t call it a track. Jim had a clever way to work that I’ve incorporated: you connect the audio to a piece of slug (dang!) I mean “gap clip.” And the audio track (dang!) I mean “primary audio only media” is a non-moveable tra–. There I caught myself. It’s…it’s…it’s… I’m at a loss for nomenclature, here.
The only update I’m waiting for is to color code “roles.” In other words, I want all my dialogue to be Blue and my score to be Red. All is currently green.
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Duplicate project, but also consider storing projects/events on separate .dmg. Then you can eject one of the .dmg and it’s totally safe…well, in theory.
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It’s a beast of time hog. The only thing to get you through it is your passion for the story.
I suggest finding a screenplay of your favorite movie and read it.