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Thoughts on why FCP X is here to stay and the Mac Pro isn’t.
Since Apple makes almost all of their money from consumer products, it makes sense that FCP X is a consumer software. I still think it’s fantastic. But I was thinking, no one knows if Apple is committed to the Pro hardware. We do know that Apple is committed to the consumer hardware, such as the Macbook Pro.
We should see the Macbook Pro with thunderbolt and no DVD drive by this summer. The FCPX App will fit perfectly with that.
Apple is a hardware company first. They make software to sell the hardware. Not matter what margins the Mac Pro make, it is important for Apple to sell as many as possible otherwise they’re taking resources away from higher selling hardware.
So we shouldn’t worry about the future of FCP X. That will stick around for a long time and have an even bigger user base. (Which I’m most excited about.) We should worry about the Mac Pro and should envision a future without it.
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75 Replies
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[Robert Bracken] “it makes sense that FCP X is a consumer software. “
I think some us us may disagree with you on that
Steve Connor
“FCPX Agitator”
Adrenalin Television -
Although I wouldn’t be totally opposed to it… there would be something weird about buying an HP workstation to replace my mac pro… the edit software works the same… but the OS… /shrug
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[Robert Bracken] “So we shouldn’t worry about the future of FCP X.”
Robert,
I think you’ll find the debate here is not about whether FCPX has a future or how big the user base will be and more about what kind of future that will be and what kind of users – ultimately, what kind of workflows FCPX is capable of handling, and for whom it was designed and to whom it appeals.
Franz.
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“Since Honda makes almost all of their money from consumer products, it makes since that William Rast – Curb/Big Machine is a consumer car.”
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[Robert Bracken] “Apple is committed to the consumer hardware, such as the Macbook Pro. “
I guess you don’t look at laptops all that much. I guess you consider the ability to add an AJA Io/XT or Pegasus RAID “consumer” hardware.
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Thunderbolt will allow the connection speed to add 3rd party hardware. But, we’ll see that with iMac and Mac Mini.
I’m really excited to see where FCPX will go. It will achieve great things. What will probably happen is the discontinuation of Professional hardware such as the Mac Pro.
We’ve already seen the discontinuation of Xserve. Mac Pro will face a similar fate.
Long live FCP X.
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If one wants an all Mac workflow (and Apple loves ecosystems) there will be a MacPro replacement. There’s a whole lot of different types of rendering in which multi core Xeons will help. Once someone has to search for a Windows solution it becomes much easier (more practical for some) to switch to a common OS for ease of infrastructure build out. Eventually I think clustering will rule (maybe by the time Thunderbolt goes completely optical) and other technologies can take advantage of it . . . if speeds can approach on board throughput. Keep in mind the world of codecs keeps getting more demanding on system resources and the demands for speed of delivery keeps escalating.
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[Robert Bracken] “I’m really excited to see where FCPX will go. It will achieve great things.”
I don’t mean to nitpick Robert but this statement is in opposition to itself.
If, looking forward, you’re excited to see where FCPX will go, you can’t logically draw the conclusion that “it will achieve great things.”
It could be an abysmal failure – Apple’s had some real stinkers in the past.
It could achieve great things if Apple came out of the sanctuary and listened to professional editors regarding what makes it so lacking for so many.
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You can do uncompressed HD + dual link hdsdi on an iMac + Macbook pro with Thunderbolt.
How is this consumer technology???
Im tired of the Apple isnt for Pro whining by professional whiners.
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[Paul Jay] “Im tired of the Apple isnt for Pro whining by professional whiners.”
As am I. If Apple isn’t in a given niche, somehow all the other professional uses don’t count . . . this is especially so when they’re assuming Apple has made a decision that it hasn’t. MacPros are still for sale in every Apple store I’ve visited in NYC and it’s still available online. It needs an update badly but there’s no EOL announcement and sales haven’t ceased.
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