Neil Goodman
Forum Replies Created
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Also In my experience – Clients arent telling agencies what to do. Heres the project – give us back your best ideas.
They are literally buying our ideas. Why would they tell us what to do? What would be the point?
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I still dont think your getting it. Apple cant just come in and say – Hey there so and so agency – we like your creative services BUT – we want you to use FCPX for our work going forward. Agency would decline the work because its a pain in the ass, and for the most part – You cant even advertise you worked on Apple stuff or show it on the company reel, so whats the point of bending over backwards for them?
They have a strict embargo and the general consensus i got from my creative director was, that this shit isnt worth it because we cant show off the work anyway because Apple has such strange embargoes.
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[Tony West] ”
I hear what you are saying Neil and that may very well be true, but I don’t believe there aren’t plenty of skilled people in LA that know how to use X even if it’s not what they use all the time. The program is not rocket science.The narrative here is that they couldn’t have used X even if they wanted to because nobody out there uses it.”
Wether there are plenty of skilled X editors here is irrelevant if the Agencies or places that are getting the Apple bids arent using it. I consider myself a skilled X editor, confident I could’ve cut that commercial in X or any other platform but at the end of the day that means nothing. Ive worked on many Trailers and promotional content for Apple adn Apple music and am familiar with the marketing and legal teams at each entity respectfully.
Non of which was cut on X, it was never part of the discussion even though i woulda been able to deliver with X, the agency I was working at at the time who had the apple bid was not using X>
So I think your projecting a little bit here because its not down to the editors in this case – its down to the employers.
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[Tony West] “I would just say Craig, it’s their job to find those people and there are plenty of them out there.
“I would tend to disagree. I just dont think there are many A/V vendors out there using X. At least out on the coasts of the good ol US of A which is where most of the agencies are.
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[Craig Seeman] “The constant is that Apple is not marketing it’s own software even on it’s own product pages (iMac Pro).”
And will be the case until Apple gets an inhouse A/V team. If not they will be subject to whatever software their agencies use.
At the end of the day its up to the legal teams over there to approve the video and say “hey, these arent apple products – lets replace those shots”.
The legal teams have pretty much final cut on everything but if marketing isnt collaborating with the pro app teams which there they probably arent – this will keep happening because of a lack of communication.
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At the endof the day –
I think Every NLE was playing catchup this year. Nothing jawdropping in the way of new features but standard features integrated back in and efficiancy seemed to be the focus.
FCPX – color wheels/ graphs, timecode window, frame viewer etc = catchup.
Avid – live timeline, title tool, multicam enhancements = catchup
Premiere – a million little catchup things – too many to mention
Davinci – a million little catchup things too many to mention.Hopefully we see some real innovation next year but really what are we hoping for? These nify little apps now do everything and then some and for peanuts basically.
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timecode window looks legit. One of the things Ive been missing for a quite some time.
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Looks good. Between Avid PPro and FCPX i feel like Ive got my editorial needs covered already – but its great to know a free option like this is around and growing at an alarming rate. Kind of looks like the best of all 3 apps smooshed into one.
Hows the trimming in Davinci? Can you mimic Avids functionality?
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[Claude Lyneis] “I fear changing the name from Debate. I agree with Bob, let’s keep the debate going. I have learned a lot about how editors think, feel and work from these free ranging “debates”. I would be sad to see it fade away. The debates here are generally civil and mostly fun. I guess that make me a fan boi of this forum, blog or whatever it is.
“Seems silly to me too. Pretty tame “debate” for the most part and honestly its the only editing forum worth looking at and the only one I do.
Smart people from all niche’s of editorial, passionate about the tools of the trade.
Sad to see it go.
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proper timecode window with multiple user configurable displays.
some sort of mixer or audio bussing.
more customization over workspaces – detachable windows/ panels, etc.
better trim tools mostly missing a two up display when trimming with the KB – 4up when slip/slide with the KB.
thats all i got for now.