Yeah Todd, I wanted to kill myself the first time I saw his work. I’ve learned a lot from watching his videos. He actually teamed with Westcott and designed his own LED light called an Ice Light which is pretty sweet but pricey.
In response to Rick, I agree that the video light was not the most important element in the photo but on the other hand he would not have been able to make the photo quickly without the light. Although it was just a simple light setup it would have been much more difficult and time consuming to have done the same this using a flash unit. Thus my reason for wanting a video light!