AVID says in their Press release thet they will “shake up the industry” in feb 2008.
Well here’s what they have to do:
Cut prices 40% across the board.
Add the best of the Pinnacle platform…background rendering…burn a DVD from the timeline…resolution independence for stills.
Add 3rd party hardware support…ie AJA & Blackmagic
Redesign the 90’s interface.
if they don’t they will be a fond memory in 5 years.
Mike