If you mean that first link I asked about, try to get the logo with an alpha (or you need to key out the white), then duplicate the layer and add the following:
Logo, top layer
1) Rectangular mask that matches the movement of Linear Wipe below (animate Mask Shape, starting at the top, then putting at the bottom as the Linear Wipe below drops down. This will control the Blur and Glow on the leading wedge of the transition.
2) Fast Blur to 40 or more
3) Glow
Logo, bottom layer
1) Linear Wipe, animate top to bottom reveal (Wipe Angle to zero). Coordinate the Linear wipe and the rectangular mask above so they descend at the same time, by animating Transition Completion.
So the bottom layer is the basic reveal and the top layer adds a glowing strip as the reveal happens.