[Herb Sevush] “Why be loyal to them when they’re not loyal to you? Buy their stuff when it makes sense, don’t when it doesn’t, but never fall in love with a corporation because I’ll guarantee it’s not requited.”
Having beta tested for Sony, Yamaha, dSP and Fairlight I can assure you that the bigger the company, the less personal care they give. I most enjoyed my relationship with small nimble companies like dSP and Fairlight although I did manage to get inside Yamaha pro audio on the development of the O2R mixer. When it comes to Apple and Microsoft you might have a close relationship with someone on the inside but small cogs and big wheels means you are not their primary concern. I chose Apple when they made hardware and software that suited and dropped them when they didn’t. Same with Sony & Yamaha.
What happens in Hollywood and the broadcasters like BBC still makes its way into the consciousness of the film community down here at the bottom of Australia. Of course we will choose what works for us but the disproportional influence of what happens in Hollywood is felt everywhere. We should pay more attention to Bollywood given the sheer quantity of that market.