Redshark reported this as- “Frame.io hires Michael Cioni, thereby changing everything we know about workflows”. I don’t see how this will be. The cloud is taking it’s sweet time to be an integral part of post workflows but I don’t see the problem as tools like Frame.io, Vimeo, WeTransfer etc letting us down. The real let down for many is just access to cheap enough, fast enough internet to make the option of uploading camera rushes to the cloud instead of using cheap hard drives.
Honestly in my country it is not even a race to see if 4TB of data can be uploaded faster than flying a hard drive from one side of the country to the other. Given we are sold on the idea that we can swan around editing anywhere on a laptop, internet access, speed and affordability needs to be compared to a cheap portable drive. Sure long distance collaborative workflows would be nice and cloud based storage of rushes makes this possible but I’m not being held back by services like Vimeo or Frame.io as much as cost/ speed benefits of fast enough internet access.
I think “Cloud” has been hyped for long enough for us to realise there are bottlenecks that have nothing to do with software like Frame.io. I’m sure Michael Cioni is a whizz at organising sensible and efficient workflows for many applications but changing everything we know?