Good to hear the thoughts of Cioni. The idea of cameras without media storage, just a modem to the cloud within 4-5 years is a bit fanciful I think. The idea of a centralised storage of camera originals at full res and therefore the need to buy hard drives becoming obsolete – maybe but the short time frame is rather optimistic.
I found his argument about ProResRAW versus BRAW a bit weird. He’s saying Apple don’t make cameras (ignoring the idea of using iPhones) and that makes their version of RAW more appealing. The fact that Apple didn’t release ProResRAW into the market place for a year and BM did it day one for free makes that seem false logic to me. Really it should be about the best codec and I’m unconvinced PRRAW is. Plus the argument that it’s Apple and we can trust them because they don’t make cameras is pretty much the reverse of what I see. BM have been open, fully disclosing and giving away their SDK, indeed encouraging others to use it. And who knows if PRRAW will survive the impending patent case. BRAW may also fall foul but I didn’t agree with his argument at all.
So overall I got the impression from this long ramble that Cioni is pushing for where Frame.io should be if and when world wide 5G makes it feasible to transfer massive files straight from the camera to the cloud. Worthy goal but I think his time frame is unrealistic.