Following this discussion with interest. It covers so many creative endeavors, from typography to architecture and more.
Consider the amount of space you apply between letters in a section of type. There’s a natural break-point in every font where it gets too hard to still recognize a word, because the inter-character spacing is too wide. And conversely, You can bunch those letters together so closely they overlap into a jumble. Stretching and squashing type like that, adjusting “Leading” and “Kerning” is a common way to animate titles by transitioning the words from illegible to legible and back.
In architecture, form and space each define the other. I can’t stand it when some rube looks at an atrium space and declares it a waste of productive room that needs to be filled up with… “stuff”. I actually got to see this in play in one of our buildings, which originally had a central, open, reception and multi-use space in an atrium with a great view. The atrium got walled off into private offices and conference rooms, leaving no practical area to receive or hold visitors. Now they just stand in the elevator lobby like cattle before the chutes.
Powerpoint slides from clients are the bane of my existence: every client acts as if they’re going to be charged by the individual slide, so they overload them until they look like the hood of a NASCAR racer, or they cram thirty columns of Excel Spreadsheet into one slide. You have to hold them by the hand and almost force them to break down their bullet points and ideas over more slides, so that the typography is large enough to read and understand, with enough clear space around it to frame it.
And back to the edit: even in something as short as a “vine” video, you need to play with beats of time to make the story or joke work… you’re working in a micro time scale, but the issues of timing in making the story work are the same.