Hey Al,
Interesting point about failing to deliver to expectations.
In particular in creative industries it is “often in the eye of the beholder”. I have in the past had clients who moved the goal-post a couple of miles from initial idea to development, through script to final delivery. At which point I state how much work that has been done on the project, and why we could not afford to pay them for having their video produced – it is a very crude way of doing it and not one I like using. It does deal with clients not being specific enough, which is often happening when you’re working on mid to large projects for the CEO, but managed by a nervous underling.
If you do deliver a project at the specified length, then one must assume that you’ve completed the job. If the client doesn’t feel happy, it could be argued down to circumstances outside anyone’s control.
But it is likely to be the producer/director/sales manager not managing expectations – i.e. client thought that they were getting a “Super Bowl” size advert, and instead got cable channel no 783 after hours low-budget car commercial. If you don’t manage the client, you won’t win on delivery. And some clients you’ll never be able to manage, which are the ones you pass on to your competitors… 🙂
Ultimately, it is about delivering the project and get the client to accept your delivery. If it is easy to rectify, just do it. If not, and it is your fault, make sure to be insured on any project costing more than you can afford to fix.
My 5p
All the Best
Mads
@madsvid, London, UK
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