Hey Mark,
Yes, it is the new economy where our clients are finding new tools to deliver the same job – even if it is in a worse condition…
If you are occupying the middle ground, you might as well close the doors. Alternative is go low, lay off all your staff, and only do small profit making videos. Or go high and sell your services on consultancy, superior quality and customer service second to none. Just don’t stay in the middle…
There are nothing wrong in fixing and producing flip-cam videos. If anything, it is a good entry into the clients business. Who will want to use you for that one time where the CEO or owner needs to look good on telly or the internet.
On flip-side (get it :-)) you can always go high and offer services to your clients that the cable companies can’t match. Superior graphics, cloud viewing/project management, pack shots of product and people that can be used across a variety of media, and delivery for local cinema advertising etc. Occupy the ground your competitors can’t or don’t want to take.
Ultimately, as many will testify, the customers reason for choosing you is often nothing to do with price at all, and all to do with the emotion of working with a customer friendly professional who adds value to their business.
And yes, PR and ad agency employees are in a world of their own, with their own set of rules. If they keep taking your budget and ideas (which they often do) only pitch if you can meet the end-client. Failing that, remember to market to the potential end clients in your area with the tag-line: “Why pay the middleman?”
My 5c
All the Best
Mads
@madsvid, London, UK
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https://mads-thinkingoutloud.blogspot.co.uk