Joseph W. bourke
Forum Replies Created
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And thank you for the link, Simon. The problem with there being no scientific system for grading results (look at the joke that is Nielson ratings in this country) is that it’s always easy for the client to place the blame on the creative when it doesn’t work. Many of the spots I’ve created over the years were truly cringe-worthy, and never went on my reel, but they got results because the client aired them so often. Sometimes sheer frequency wins out over the creative concept in getting results.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
There are a couple of possibilities in Audition – one is to use the Dynamics Processing effect – the other is to use the Speech Volume Leveler effect, and find Noise Gate under Advanced Settings:
https://help.adobe.com/en_US/audition/cs/using/WS58a04a822e3e5010548241038980c2c5-7f12.htmlJoe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
The crickets just left for a union lunch break:
This video starts out a bit basic, but moves on to some of the really powerful DAW features that Audition provides in league with PPro.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Here’s a very nice Adobe TV overview that shows some of the workflow possibilities between PPro and Audition:
Be patient with the basic stuff at the front end – it gets way better.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Scott –
I don’t know what your clipping resulted from (maybe AGC on a DSLR), but here’s a video from Adobe TV showing how to restore clipped audio:
Bear in mind that if it’s really badly clipped (much over 0dB), you may not be able to restore it. But using Jason Levine’s methods, you can at least find out whether it’s restorable. Good luck.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Actually, most of the voice-overs I record are done in a professional recording studio, so they are squeaky clean, with no need for anything other than editing for time, which I do in Audition. When I shoot with my DSLR, I record on a second system (a Tascam DR-40), with a clap for sync. I use Audition for noise reduction, as needed, sampling the noise floor, and then removing it from the track.
One thing I’ve notice helps to kick up the perceived quality of the VO is Normalization. Compression can also be useful in giving presence to the VO. Here’s a short tutorial on both:
https://www.onlinevideo.net/2011/09/how-to-get-perfect-audio-in-adobe-premiere-and-audition/
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Here’s a good overview video on Audition straight from Adobe TV:
https://tv.adobe.com/product/audition/
I use it in addition to After Effects and Premiere Pro, especially for preparing voice-overs and music for various short form industrial productions. It’s also very handy as a noise removal tool, and not half bad at making custom music loops.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
A common practice is to bill the full rate or a percentage of it if the cancellation occurs with shorter than 24 hours notice. It’s more of a piece of courtesy information than anything, since any client who would cancel with that short a notice, would probably refuse to pay the penalty. But it’s a good awareness tool, and sometimes things do happen…
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
The workflow of this project seems quite odd to me. Generally, the editor does the editing, and the producer makes the editing decisions. The project would be much more manageable if the producer sent you notes or comments on where the changes needed to be made (timecode, comments, etc.), and not try to be an editor. It’s quite confusing, and opens the project up to problems if there are changes along the way that don’t come through, or media problems due to differing media paths. This is a recipe for disaster in my opinion.
Yes, there are Producer/Editors, but generally not two editors.Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
Hi Simon –
I’m with you on what you say, but the only useful purpose of a television commercial is to drive a result, whether it be purely brand recognition, sale information, web response (many tv spots have a specific web page address dedicated to tracking the results of various media). They are all looking for a result.
Using the Levi’s commercial as an example is flawed – everyone who’s not living under a rock knows what Levi’s brand is about – this commercial is merely targeted (and believe me, it is) at making people who were thinking about buying jeans already choose Levis because they wouldn’t be cool if they bought anything else. It’s going for the lemmings.
A world brand advertises in a vastly different way than most television commercials. You might want to take a look at this website – not for learning, necessarily, but to get a handle on what’s working and what’s not:
https://www.adweek.com/adfreak
I’m not throwing stones at your education, but there’s a vast psychological science behind advertising that a couple of marketing courses wouldn’t cover. I’ve worked in television advertising for almost thirty years, and I’m still learning. If the production company/producer/agency doesn’t get results with a TV ad, they don’t get a second chance.
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com