Jim Giberti
Forum Replies Created
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Running my own production company has done the same for me. I’m hardly a twenty something but we’ve more than kept up with the changes.
Initially I built what was/is a completely different approach to this stuff – a combination agency/creative shop that had all it’s own production facilities under one roof.
Twelve years ago I had three floors of people in a big historic building I renovated – one floor of creatives, one floor of production studios, one floor for AEs and mgrs. I decided that I really didn’t like running a biz that big but didn’t want to change the all encompassing nature of what we provided so I downscaled, sold the building and built new smaller facilities up at the farm. Of course this meant learning and doing much more with a much smaller team. I put in as much time, or more, as any 20 something over the past dozen years mastering new technologies and disciplines, without a vacation for much of the time.
Fortunately that decision mirrored the changes you mention Andy. We were able to ride out a terrible economy and now we’re busier and much more profitable than we ever were as one of the bigger shops in the region.
Right now, as creative director, I’m concepting and overseeing an interactive energy museum (including all the exhibits), creating the concept and design for a new restaurant chain from interior and exterior to branding and advertising, and beginning a series of 12 films, while keeping up with a healthy base of agency clients. Everyday, I move between recording studio, film and photography, design studios, heading up strategy meetings with clients, working with developers on new apps, designing and building animatronics, music scoring…
I say all this to reinforce your point. We always provided this comprehensive range of creative ideas through final production. The difference is, I used to do the writing, and directing and then oversaw a team to produce it all. I found that personally unrewarding as we grew bigger and busier, and as it turned out, it would have been financially unsustainable in the new economy as well.
Aside from producing audio and music in DP and using FCPX vs PP we’re like an Adobe advertisement. We pretty much use everything they offer. And some times my head hurts.
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In that case, I guess I’d prefer their energies go into a new paradigm in creative rather than in billing.
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Yikes, have they become so transparently cynical as to paint a new billing structure as a paradigm shift in the way humankind creates?
Never mind, I know the answer.
The cloud is magic. -
Nearly spewed coffee at pre-stroked text, Aindreas.
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[Jeremy Garchow] “Let’s make T shirts
“Only if they show you’re back walking away…wearing a GTFO shirt…showing your back walking away…
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[Andy Field] “If adobe stock drops and people stick with cs 6. Adobe will have to change. In mean time I like the improvements and ill subscribe”
Agreed Andy.
My small creative shop is probably a pretty good example of the way that Adobe has penetrated and evolved the market (to their credit IMO).
At any given time we’ve got in development/production:
A few films and TV spots.
A couple of websites.
Interactive museum exhibits.
Print and web ads and collateral.
Interactive displays/apps.
Original music/radio creative.Aside from the audio done in Digital Performer and the film/TV in FCP, everything else is produced using Adobe apps.
We’ve always upgraded our apps regularly but this certainly makes me think of just “locking into” CS6 for the foreseeable future because I just don’t like things as amorphous and untested and big in scope of change, as the CC approach.I’m hardly a kid but I’m anything but old fashioned. As creative director, I’m out there battling with every new camera system, FCPX, all kinds of innovative gear, in virtually every medium, as it brings promise.
I just don’t see the innovation or benefit here.
I see all the earmarks of corporate, shareholder based decision making, and that always gives me pause.
CS6 works great and I don’t need or desire to work in a cloud. -
[Shane Ross] “They DOMINATE huh? “
Capitals aside, yes Shane they do.
You’re obviously looking at it from a very narrow perspective – PP is a minor issue regarding most shops.
Illustrator, PS, AE…yeah, dominant.
And these countless users have years and years invested in very, very specific skill sets.I’m not arguing that Adobe is evil.
I’m just pointing out the obvious. -
[Joseph W. Bourke] “The argument here – I hope – will stick to the purchasing mechanism, not the software…
“Have you seen it otherwise Joseph?
All I’ve read on the internet so far (aside fro the occasional, but expected, “class action” nonsense) is regarding the new business model.
I cant see why anyone passionate about their creative would suddenly be antagonistic toward the tools the use to achieve it.
I absolutely understand why passionate creative people would suddenly be questioning the sudden change in the way they own/operate/budget these critical tools.
An over-arching expression aways comes to mind at times like these: Question Authority.
Accountability is a wonderful thing in all aspects of life and something that becomes more and more evanescent as individuals and corporations become more insular.
At it’s essence, Creative Cloud is not a way for Adobe to connect more with it’s clients or provide them better products and service; it’s a way for them to be more profitable, first and foremost.
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[Gary Huff] “You are, of course, making a huge leap that such a thing exists.
“Exactly, but I assume Andy’s post was intentionally snarky.
A monopoly is a monopoly and as a rule (and for historically great reason) they are frowned upon by societies.
I like Adobe products.
We live by them day to day with PS, Illustrator and Dreamweaver as mainstays in my shop.
But it’s pretty obvious who’s best interest this big move serves.
I seriously doubt that the senior meetings leading up to it began with, or ended with, or included, “What’s in the best interest of our users”.You can definitely parse it and find different advantages for different levels of users, but come on, there’s one unequivocal and ongoing beneficiary of this move and it’s the monopolizer.
Creative Cloud is simply a clever euphemism.
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[Andy Field] “Good post about “why the Adobe Cloud haters are misinformed”
“Seriously?
Good in what way?
It’s terribly written, with all the acumen and insight of a junior high term paper.
Then again who wouldn’t marvel at the clever “haters” device for every paragraph lead.There’s a really simple question I ask of the motives and actions of all businesses and politicians: Are they in my best interest or yours?
With politicians it should always be in my best interest but rarely is.
With businesses there should always be the healthy dynamic tension that (theoretically) makes capitalism work- decisions/change serve both our interests.
This decision, to anyone looking at it objectively, serves one party in a very obvious and ongoing fashion.
I dont think it’s very hard to see which one that is.
I’m seeing a lot of “here’s why Adobe isn’t evil” defenses as they make a huge change that will make them lot more money in perpetuity.
Okay, I’m all ears as to how this is benefits the people they serve in some equivalent manner.