[Jim Giberti]

I’m all for speaking up.
Freaking out is another thing and shooting from the hip is usually inaccurate.
The shortcomings are apparent and need to be addressed.
Some of the comments have gone beyond opinions though and a number of things that I’ve read “couldn’t be done” are proven false with a little time in the program.
Not helpful on a forum used by many for straight information is my thinking.

As a 10 year FCP user I’m totally perplexed by Apple’s obvious omissions but I’ve “been there”, I’ve got both 7 and X running on my systems and I’m willing to see how this develops.
I think it will be fine.

[Jim Giberti]

Better than bile.

[Jim Giberti]

I think it’s a reasonable comparison and this little thread seems split 50/50.
It has issues that I absolutely believe will be addressed in pretty quick fashion.
Not Pollyanna, just a reasonable assumption for a number of reasons that have been discussed by a lot of intelligent and experienced pros.
It’s a bit of a disappointment on some levels but a great innovation on others.
It’s not a reason for the level of outrage that some folks are taking it.
I’ll bet anyone real money that this will all be resolved this year.

[Jim Giberti]

We’re in the same boat Al.
While we do both the creative end and production in film, audio, design and interactive we do more in film and editing on balance.
I’ve got somewhere around a dozen open projects in FCP 7 at this point and about the same to be shot and produced this summer.

I realize we’re more suited to early adopting than a lot of straight editing facilities because nothing has to go out of house for any post and we have a completely digital environment. But the truth is – this isn’t just the future, it’s the now. Every TV spot that’s we’ve put out the last two years, to virtually every, station goes out h.264…that’s the HD standard and it all goes digitally.

Likewise every radio campaign goes out to every station as MP3 as does very talent file that we receive.
Obviously all of the web content is also digital as is all our photography and less and less of our design work goes to traditional print.

We haven’t laid a project to tape in over a year and while it will be a while before everyone can say that, it’s never going back there.

Anyway, it’s all good IMO. We’ll happily finish up the current work in FCP 7 and I’m definitely going to produce this summer’s projects in X and Motion 5 and use it as a chance to master the new environment.

I’m really very psyched about it. I love learning and moving forward and I really do think this is forward.

[Jim Giberti]

Not a true believer, just an experienced professional that’s worked my way through this with Media 100, FCP, Digital Performer, Logic, Photoshop, Illustrator, Flash and lot’s more in my studios.
I’m speaking from experience and logic.
If I’m wrong I’ll be happy to acknowledge it.

I just think it’s immature to throw rants and insults at this stage, whether it’s about the app or the people who are adopting it.
A little balance, a little less vitriol and snide commentary is usually the best professional approach in my experience.

I have no dog in this fight, but I do have X and Motion 5 and they’re definitely not some massive blunder, deception or cause for rage.
They look like the start of a great new 64 bit environment that I’m pretty sure Apple will be integrating powerfully with Lion and Thunderbolt.
I really don’t think I’m wrong.

[Jim Giberti]

You’re being far too reasonable John.
Are you sure you don’t want to threaten an immediate move to another platform, accuse Apple of false advertising, or was it a soccer mom video you did?

Seriously, it’s so nice to see sane comments. It’s 300 bucks. It uses all your processors and all your RAM, it just emerged and it’s from a company that’s gat a fairly established track record.

If they were going to drop the program they would have dropped it.
If they want to capture the amateur market, they’ve got iMovie.
They have social media output because it’s kind of a big thing in the world now.
They’ve simplified taks because we have the technology to do that now…that’s where the world goes.
It’s not perfect because it’s version 1 of a new app.
Spend $300 or don’t but IMO a smart professional already working in FCP should spend a few bucks and learn the new paradigm.

I’ll be amazed if the glaring omissions aren’t brought online in a timeline as reasonable as any of us that have grown with other creative paradigms have seen.
IF they don’t then we’ll all move on. and if you’re an accomplished pro $300 means what?
Apple isn’t that stupid, they’re really not.

[Jim Giberti]

If only it really were all.
But every thread I visit for information I see you telling everyone how much you hate X.
I think you’ve made your point.
I think the rest of us are grown up enough to make professional decisions.
Continued soccer mom, birthday party jabs aren’t real helpful either.

I think I’m one of a lot of pros that will be very happy using X and Motion 5.
We run a lot of systems and a lot of apps,
Digital Performer wasn’t a dream nor was Logic for a while…Final Cut V.1 was really deficient in a lot of ways moving from Media 100, but we did it, saved a fortune and made a small one with all the different versions of FC since.

I’ve got 8 spots and two promotional films on the board right now and I have no problem committing to doing them in X. In fact I’m really excited about it.
I must be crazy Huh?

[Jim Giberti]

There are two things happening here today.
People spending the time to get a good first sense of a new a paradigm and people spreading a bit of hysteria and misinformation because they haven’t.

There are a number of initial, mostly in/out issues that will make this a no-go for bigger edit houses and smaller ones that work with a lot of outside sources and clients, multicam work and third party colorists and audio post and partner studios.

I empathize with them. But I also think those issues will be addressed in the near future. For countless creative shops like ours that work completely digitally and handle post all in-house, the new FCPX and Motion are looking really nice. I’ve already assessed a lot of hours per project that the new paradigm will save us, and frankly I hated the media management of FCP and have been aching for a good GUI and fast work flow.

This is all of that and the increase in processing speed is just another of many big plusses.

Ain’t perfect yet but it’s a brand new approach to our craft and a far better one even in version 1.
It’s going to be a great new environment for a lot of us.
Really not too worried about protecting our privates.

[Jim Giberti]

Well I own a pretty serious creative company and I’m pretty delighted with the new paradigm.
We do a lot of spot and film work in Motion and FCP and I really like the integration of both and the new interfaces…and really like the new media management. These things will, without doubt, save hours per project for us.

We moved to all digital acquisition a couple of years ago and also have integrated audio production and post in-house so obviously this is really ideal for us.

I do have some sympathy for edit houses working with a lot of outside sources and clients, but i’m pretty confident that the shortcomings will be addressed in pretty quick fashion regarding them. In the meantime they and we will still have FCP 7 running for legacy projects.

You don’t have to embrace the new paradigm if you don’t like it or if you can’t work with it immediately, but it’s pretty unnecessary to indict those of us that do as “soccer moms”