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Apple / RED comparison
I will preface the following remarks with this: I am as disappointed by FCPX as anyone and I wasted my 300 bucks too. However, I am surprised by a lot of the visceral anger going around here about Apple releasing a product that doesn’t work for professionals. Everyone is up in arms over what its lacking. But those complaining loudest seem to be many of the same people who were cheering on RED as the messiahs, even after all they did was make announcement after announcement without releasing any product at all. Then when RED ONE did release it was absolutely worthless with just about every workflow that existed at the time and was extremely buggy. Heck, RED still doesn’t have “RELEASED” software. they just keep crapping out “Public Beta’s” so they don’t have to provide real support. Apple is at least still asking openly for your opinion (its in the menu “Provide Final Cut Pro Feedback…). Apple has taken a page straight from the RED playbook. Try to innovate with a great idea and completely under-deliver at first, hoping that they can improve on it before losing peoples interest! But in time I have a good feeling that they are going to shift the paradigm in the industry the same way RED , and DLSR’s seem to have done to film.
D.J.
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19 Replies
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Thank you for that reasoning. Yes FCPX is not just a new NLE but a new concept in post production. It’s in it’s infancy but the foundation is actually truly jaw dropping in a good way. The baby will grow up and it will be very impressive.
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Good grief.
Not comparable at all. And one could write a novel why…
[D.J. Goller] “Try to innovate with a great idea and completely under-deliver at first”
How can anyone say this with a straight face…truely grasping at straws…
People’s gripes here are completely legitimate and not one inch should be given to Apple for clearly ignoring 54% of the market that used their platform as a pro app and were promised to get one while pulling the rug out from those waiting to transition.
I have a lot of issues with the first generation Red…but this is nothing, not even in the same ballpark as what Apple has done…
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I second that. Yes I am disappointed about some missing features, but I am loving what I am seeing and already have noticed how much faster I work and complete editing. FCPX is far less in my way the FCP 7. I am not too worried. I am excited about this foundation moving forward.
People view FCP X as an island, but it works with other technologies that need to mature a bit. Remember the ill of Quicktime X? I do think people will learn to love FCP X and Apple will surely make up more than the folks they lose to other NLEs.
The biggest issue I have really is people complaining as if we all have the same understanding of what it means to be “Pro” which is very subjective both technically and creatively. Non-“pro” folks have created amazing storytelling on non-“pro” hardware and software. It’s easy to say what is and isn’t “pro looking back, but no so easy looking forward; especially when companies like Red, Apple, etc. try to change, redefine, or broaden the “pro” space.
Apple definitely could have handled this better, but I like what I see so far. I’ll keep my FCP 7 and keep playing with FCP X – keeping my complaints (for the most part) to myself.
Tangier
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Just look at the majority. People are not happy. If this were a couple comments about a missing feature here and there… ok you got a point. The problem is, we’re being forced to work a certain way and a lot of the customization we were able to do in FCP1-7 is no longer available and there is uncertainty if it ever will be.
I love the new features, but did they really have to fundamentally change the way a timeline works? There’s nothing wrong with using tracks, why get rid of that?
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george manzanilla
rundfunk media
http://www.rundfunk.com
vimeo.com/rundfunk -
[Tangier Clarke] “The biggest issue I have really is people complaining as if we all have the same understanding of what it means to be “Pro” which is very subjective both technically and creatively. Non-“pro” folks have created amazing storytelling on non-“pro” hardware and software. It’s easy to say what is and isn’t “pro looking back, but no so easy looking forward; especially when companies like Red, Apple, etc. try to change, redefine, or broaden the “pro” space.”
you think the pro/non-pro debate here is a philosophical one?
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I think it’s a reasonable comparison and this little thread seems split 50/50.
It has issues that I absolutely believe will be addressed in pretty quick fashion.
Not Pollyanna, just a reasonable assumption for a number of reasons that have been discussed by a lot of intelligent and experienced pros.
It’s a bit of a disappointment on some levels but a great innovation on others.
It’s not a reason for the level of outrage that some folks are taking it.
I’ll bet anyone real money that this will all be resolved this year. -
I don’t think it’s necessarily a philosophical one and I didn’t think about it that way that deeply. Rather in reading all of the negative responses (many of which I agree) I started wondering where the united “pro” line is. Where’s the white paper? I considered people who can achieve similar results with no budget, less software/hardware, but the will to make their stories happen somehow. It happens.
My intent was not to define anything. Perhaps a musing not meant for this thread. I thought about the many iterations of storytelling methods and applications I’ve used from film to tape-to-tape to Avid videoshop to Media Composer, FCP, etc. and started wondering amidst all of the comments what makes these “pro”. Who’s making that definition.
No intent to offend.
Tangier
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The difference is simple.
RED had no customers prior to RED ONE. Apple is the NLE market leader, with two million of users.
RED introduced a brand new product where none existed before. Apple replaced an existing product with a newer, arguably less functional one.
No one had any vested interest in RED before RED ONE. Everyone on this forum is touched by the EOL of FCP7, the release of FCPX, or both.
I don’t say this to take away from the substantial innovations in FCPX. I truly respect what Apple has done there. They are badly mishandling the transition, and burning a lot of trust and goodwill in the post industry in the process.
Walter Soyka
Principal & Designer at Keen Live
Motion Graphics, Widescreen Events, Presentation Design, and Consulting
RenderBreak Blog – What I’m thinking when my workstation’s thinking
Creative Cow Forum Host: Live & Stage Events -
“I don’t say this to take away from the substantial innovations in FCPX. I truly respect what Apple has done there. They are badly mishandling the transition, and burning a lot of trust and goodwill in the post industry in the process.”
Well said. Probably the simplest and best way I’ve read to describe this FCP X release.
Tangier
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Fair enough. Trouble is, sure it can do more things than imovie, but it sure can’t do *a lot* of things Final Cut 7 could, and we’re now in territory where our choices aren’t as fruitful and Apple has dismissed 54% of their market share. Poof.
No “pro”, by any standard, in their right mind, would use this program in a post facility other than for curiosity, transcoding and “hope”…
Or someone in their family might want a wedding video done, and here we have the new “pro” user Apple is targetting. Nothing wrong with that what-so-ever…but, well…yeah /sigh
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