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Congrats. You’re head of promotions, too.
This just got posted in the “creative cloud, can I breath in here” forum, hadn’t noticed it before.
Its off the CC video landing page. https://www.adobe.com/uk/products/creativecloud/video.html
Some choice quotes:
Congrats. You’re head of promotions, too.
You’ve made the final edit, and now it’s time to build buzz. DESIGN a poster. BUILD a website. CREATE an iPad app.
Whatever you need to promote your project, it’s here in Creative Cloud.it goes on:
Why don’t you sculpt a CHAIR? Maybe build a WATCH? Have you ever DELIVERED A CALF? Why aren’t you BUILDING A CAR? It’s Adobe CC baby – there are no job descriptions, no one ever went to college to study any particular discipline – watch the magic as a we throw a wall of Apps in your face!!!
You can now DO ANYTHING.
As long as you just cut us a rental cheque EVERY MONTH FOR THE REST OF YOUR NATURAL LIFE.Seriously tho – some of the language is so crass – there’s worse below it too:
Your project. Now playing at a website near you.
You made the movie. Now make the movie website!I find it hard to get past the feeling that Adobe are just throwing everything in our face and going “BOOM!” its magic baby, you’re empowered!
Alternatively you could view it as something very close to a bad cable subscription with a large number of undesired channels – Adobe have ascribed a rental monetary value to the entire suite, half of which I have no idea how to use, or time to train myself on – nevermind the fact that these are only tools to express extremely hard won skill in the areas of web and DTP design that are completely separate from me – but adobe are simply saying; it’s all or nothing (or well all or one) because they get to call a plausible rent number for the most expensive thing they sell: the master collection, completely ignoring that a great deal of us were on specific packages that actually related to the things we know how to do – I was on Production Premium.
Why have adobe chosen to do that? Is it because they want the magical pixies to make us all able to do each others jobs? Or is it because they want to extract the highest possible sum in rental income?
I know Kevin made the point that we should communicate our desire for a proper video tiered subscription known to adobe at the go/wish site – it’s a good call, I’ve done that, but good god that advertising bumph is annoying. It rings so crass, and so false – I swear to God – it really does Adobe no favours.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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31 Replies
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[Aindreas Gallagher] “Why don’t you sculpt a CHAIR? Maybe build a WATCH? Have you ever DELIVERED A CALF? Why aren’t you BUILDING A CAR?”
Vintage Gallagher genius – magnificent!!!!!
Simon Ubsdell
http://www.tokyo-uk.com -
It sounds like a desperate marketing effort to me. Directed primaraly to the wannabees.
Ricardo
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Actually Aindreas –
I was planning to stencil my driveway with a fleur-de-lis pattern…
So you’re not the only one who found that a tad patronizing?
Joe Bourke
Owner/Creative Director
Bourke Media
http://www.bourkemedia.com -
I’ll say. only its worse in a way – and almost degrading to adobe as was? It really is a wall of channels argument – only in this case, I’m not brushing off SKY television, or whatever the american equivalent is (comcast?) Buried in my new rent cheque to adobe for a ton of stuff I have no clue how to use, are the tools I used to own that I keep bread on the table with. I can actually refuse a SKY subscription. Adobe are very well aware that we likely cannot refuse their terms, as they remove ownership of software.
I mean, what’s on the CC web landing page? “you’ve finished that website, now fire up Premiere Pro and cut all the corporate brand material! Nail that extra billing!”
It just feels crass, and more than a little bit weird.
If I’m going to be honest – I think there is a CEO who thought he was going to rule the world with Flash as a universal runtime, and told a lot of investment fund shareholders that was going to happen, and that didn’t happen at all. Now he is setting himself to monetise the living hell out of the user base by frogstepping a global creative user base into perpetual rental.
at the three minute mark, when the question is put to Shantanyu Narayen about why he is unwilling to continue parallel licenses to customers who make their living on the software, as many others are currently doing – simply using a carrot – his reply is actually kind of incredibly disingenuous
“Well Emily if we could do all things for all customers we would, this was all about saying, are we going to lead the industry.”
Which customers do not want to continue owning software they have paid for? And when he says lead the industry – who is he talking to? It feels quite machismo this – it feels like a CEO wanting to make a forceful statement that he is a killer CEO that should be respected. That he is a successful aggressive CEO. Its notable that even Microsoft, that have dipped their toes into subscription, have basically disowned his strong arm tactics.
Does anyone actually believe that the Adobe CEO is acting from a core belief in best practise for creative professionals? By making everyone rent the software, and throwing anything Adobe has ever made in their face to justify the decision? Part of me is surprised he didn’t throw Aldus pagemaker into the mix, it could be the equivalent of an unpopular food shopping channel.
If adobe really tried to dig out everything they ever owned, I’m sure they could get the cloud application count into three figures.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Aindreas Gallagher] “Does anyone actually believe that the Adobe CEO is acting from a core belief in best practise for creative professionals? By making everyone rent the software, and throwing anything Adobe has ever made in their face to justify the decision?”
One Cloud to rule them all, One Cloud to subscribe them,
and in the darkness bind them.I read in some other forums something like “Clouds evaporate and all you got left is blue sky”
I think this subscription thing will last for a year or two at most, if you have CS6 or CS5.5 hang on tight to it, just like many of us are still using FCP7.
Every major corporation that gets too big it starts breaking apart,
I think Adobe had their apex with CS5 – CS6 and it’s all downhill from here, they are currently losing a lot of trust, I came up recently to this website, https://projectmeteor.org, which you can see the frustration of new talent with the current scheme of apps for design, and how old and outdated all of the Adobe seems for them, and this was even before Creative Cloud, and I gotta say, after playing with Pixelmator for a little bit I understood why, and it’s only $15! Pixelmator is probably going to take Photoshop’s place at some point if Adobe keeps going this route, specially for college students, that when they start working professionally they will feel more comfortable with those tools (which would have mature by then) than Adobe’s.Like you said Andreas, this is a CEO that thought he could control the web with Flash, until Steve Jobs gave him the finger, now it’s our turn.
Maybe a few years from now Adobe will be like AOL.
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[Gustavo Bermudas] “after playing with Pixelmator for a little bit I understood why, and it’s only $15! Pixelmator is probably going to take Photoshop’s place at some point if Adobe keeps going this route, specially for college students,”
I really like pixelmator. I used it full time for the London Olympics at the Mall for local pres on the big screens because the vendor went with it in place of Adobe software for image work. Pixelmator delivered all LOCOG location pres graphics.
there is a simple reason – you can do an awful lot of what you can do currently in PS on pixelmator if you are half casual with PS.
It leverages core image for filters and image adjustment and it works really well: you have layers, layer masks, type tools, selection tools, as of the last release you have vector shape tools – granted some people really need liquefy to adjust model’s legs, and complex CMYK preview setups for print, but there is an argument that photoshop is basically a really stupidly expensive digibeta deck in a land of iphones.I think it is mostly reputation holding the photoshop monopoly together. I think there are quite possibly multiple vendors who could address the various markets adobe photoshop currently addresses, communally and together they could completely strip photoshop from the bone. I think a software market such as the the Apple Appstore market, or the Win 8 store market could each equally serve to eviscerate the entire base of photoshop.
It has long been said that it is such a complicated app that it cannot be unpicked – it would be interesting to consider whether a new generation of software writers could, leveraging technology such as core image, tear the entire concept of the application apart into multiple dedicated markets, with billions in revenue at stake for brand new entrants, all this considering adobe were in the process of trying to railroad every single photoshop user across the globe into lifetime rental agreements.
Pixelmator costs 15 dollars and it is yours – I would encourage anyone – and I mean literally anyone at all to download and investigate the software. You might be surprised.
https://vimeo.com/user1590967/videos http://www.ogallchoir.net promo producer/editor.grading/motion graphics
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[Aindreas Gallagher] “Pixelmator costs 15 dollars and it is yours – I would encourage anyone – and I mean literally anyone at all to download and investigate the software. You might be surprised.”
I concur on Pixelmator. I also have the FxFactory filters and these show up in Pixelmator, since they are based on core image.
OTOH, I run across plenty of places that use old versions of Photoshop and After Effects without complaint. If you are a power user, anything from CS4 onward will probably serve you well. If you are a casual user of Photoshop, then you can even go older. Plenty of shops that only need basic compatibility are running CS (version 1) and even 7.1.
As users, we tend to get caught up in the upgrade or die mentality and that’s often far from necessary. Folks are still using FCP 6 and Avid owners frequently are one or two versions back. In fact, it’s not uncommon to skip versions and update every other version. Using that cost metric, CC ends up costing you more.
– Oliver
Oliver Peters Post Production Services, LLC
Orlando, FL
http://www.oliverpeters.com -
I watched the video on the page that Aindreas linked to, and one part really struck me- one of the guys in it said that “the only limit is your internet connection”.
LAME…. 😛
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“Up until here, we still have enough track to stop the locomotive before it plunges into the ravine… But after this windmill it’s the future or bust.” -
And here I thought professionalism was about letting the right people do the job – not trying to accomplish everything single handed with all Adobes palette of tools…
– No Parking Production –
2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid…. and FCPX on trial
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Yikes, have they become so transparently cynical as to paint a new billing structure as a paradigm shift in the way humankind creates?
Never mind, I know the answer.
The cloud is magic.
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