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Congrats. You’re head of promotions, too.
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the sad reality — what they’re selling is what Corporate USA is paying for – Network TV where I’ve worked for years once had separate sound/lighting, camera, editor/producer/correspondent jobs. Now, for the most part (at local, but increasingly at network) There’s one job available, if you can’t do it, someone else will.
Oh, and we’d like you to blog, tweet and create a web page too.
Guess what, the 20 somethings can and will do this. The rest of us are quickly becoming fossils if we don’t adapt.
Insulting to our “professionalism” Of course it is. Do the people who the pay the bills and squeeze every last profit penny out of the workers care? Of course not.
I’ve learned and mastered many of the skills running my own production company. Adobe is simply reflecting reality.
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
managing software doesn’t make you a professional. It is only when you master it, which needs full attendance, and not just trying out for your moms website.
– No Parking Production –
2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid…. and FCPX on trial
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Getting paid and making a living with the software makes you a professional. Who said anything about making your moms web site. Is there any comment here that isn’t met with a sarcastic or negative response. I was pointing out reality. Not how we’d like things to be.
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This is the DEBATE forum. There is nothing negative about it, but sarcasm is quite common in debates ; )
What I really wanted to point out is that there is a reason why people specialize in the professional world. One person can simply NOT excel in all fields. If you try to do everything, it WILL be moderate.
– No Parking Production –
2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid…. and FCPX on trial
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[Morten Ranmar] “What I really wanted to point out is that there is a reason why people specialize in the professional world. One person can simply NOT excel in all fields. If you try to do everything, it WILL be moderate.
“I think some professional may want to specialize and excel in being a top notch sound editor or colorist, another in being a good event videographer making decent videos at a decent price. There are not only big money top quality productions in the professional world. And maybe there are a lot of professionals who are earning their money shooting, editing and delivering a complete, maybe moderate, video at a moderate price, at least adequate to the money they get offered. And are possibly building their own web page, because they are filling a niche the market requires, and that does not allow them to feed a specialized team. This does not make them less professional on my opinion.
Fabrizio D’Agnano
Rome, Italy -
Yes, it is true that young people are becoming jacks of all trades, and we all should learn new talents or be left behind.
I think what is lost here is the notion that you will no way ever have a use for other Creative Cloud applications you are not familiar with. While I can understand that at a basic level, I think you could use some of your talents to cross over, learn something new, and bring in new revenue to your business.
Do you have a website? How much do you spend on design? Adobe Muse is simple enough for folks like us to grasp. Have you checked it out?
How about hosting? Did you know that you could use Business Catalyst to host up to 5 websites? You could subtract that off the cost of the Creative Cloud subscription, and charge to host some of your clients websites.
Have you seen Edge Animate and how closely it resembles other layer based animation programs, like After Effects or keyframing in Premiere Pro? You could make cool HTML 5 content, and also sell that service to your clients.
Just some thoughts for those that might not see the potential of the other Adobe apps. Although not everyone would fall into that category, many of us would.
Kevin Monahan
Social Support Lead
Adobe After Effects
Adobe Premiere Pro
Adobe Systems, Inc.
Follow Me on Twitter! -
Running my own production company has done the same for me. I’m hardly a twenty something but we’ve more than kept up with the changes.
Initially I built what was/is a completely different approach to this stuff – a combination agency/creative shop that had all it’s own production facilities under one roof.
Twelve years ago I had three floors of people in a big historic building I renovated – one floor of creatives, one floor of production studios, one floor for AEs and mgrs. I decided that I really didn’t like running a biz that big but didn’t want to change the all encompassing nature of what we provided so I downscaled, sold the building and built new smaller facilities up at the farm. Of course this meant learning and doing much more with a much smaller team. I put in as much time, or more, as any 20 something over the past dozen years mastering new technologies and disciplines, without a vacation for much of the time.
Fortunately that decision mirrored the changes you mention Andy. We were able to ride out a terrible economy and now we’re busier and much more profitable than we ever were as one of the bigger shops in the region.
Right now, as creative director, I’m concepting and overseeing an interactive energy museum (including all the exhibits), creating the concept and design for a new restaurant chain from interior and exterior to branding and advertising, and beginning a series of 12 films, while keeping up with a healthy base of agency clients. Everyday, I move between recording studio, film and photography, design studios, heading up strategy meetings with clients, working with developers on new apps, designing and building animatronics, music scoring…
I say all this to reinforce your point. We always provided this comprehensive range of creative ideas through final production. The difference is, I used to do the writing, and directing and then oversaw a team to produce it all. I found that personally unrewarding as we grew bigger and busier, and as it turned out, it would have been financially unsustainable in the new economy as well.
Aside from producing audio and music in DP and using FCPX vs PP we’re like an Adobe advertisement. We pretty much use everything they offer. And some times my head hurts.
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I agree with Kevin on this.
Ideal world – everyone specializes and each specialist is a whiz at what they do.
Today’s world – the market no longer supports it.
Have you seen Post houses shuttering one by one across the country, replaced by smart, able independent contractors who have become “preditors” (producer/editors) It’s how my operation’s survived and thrived in the great recession and have done not just moderate priced, moderate result work, but national award winning pieces from everything from PBS and ABC to fortune 500 companies.
Quick example – had a client who needed 3D Animated logo — said a post house was set to charge him 5K for the work (this was a dozen years ago)
I heard of app called ProAnimator – downloaded a demo – figured it out in an hour — program cost to us 800.00 — we charged client that and the editors time and profit.
We made the cost of the program back in one project – made a profit, paid our editor…..and had a tool that made us a lot of money over the last 10 years.
Had I just been a producer “specialist” I would have never learned this skill and developed another income stream.
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
Right on, Jim
Andy Field
FieldVision Productions
N. Bethesda, Maryland 20852 -
And we will all become the bit-crunched MP3’s of yesterdays Gold labels…
– No Parking Production –
2 x Finalcut Studio3, 2 x Prod. bundle CS6, 2 x MacPro, 2 x ioHD, Ethernet File Server w. X-Raid…. and FCPX on trial
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