The drama is in the EOL. Without it, most editors would have been curious and look forward to the day that FCX would catch up with FCP.
I think there was no need for drama. Can’t companies like Apple afford to develop two editing applications simultaneously?
Look at Autodesk keeping three 3D packages alive that do the same thing (3D Studio Max, Maya, Softimage), slowly merging three customer groups. Apple could have done the same.