Aaron –
Realizing that these are very low budget spots I still would reorganize and prune the reel.
You might think about making a montage of your spots, instead of showing all of them, because they have some nice moments but are generally flawed. The biggest problem is that the director is not conscious enough of how the people in the spot look, and that is a key to any spot. The car spokesman is reading a cue card to the side of the lens which is an absolute no-no. It never works, especially in close-ups. How do you feel when you talk to someone who wont look you in the eye? well that’s how an off camera cue card makes the viewer feel.
You also have to be sensitive to who you put in font of the camera. In the old age home you have a shot of 2 aides, one of whom looks hugely overweight and butch. She might be a wonderful person but she does not make for effective advertising, nor does the on camera advocacy of a woman with a n oxygen tube in her nose. Otherwise this spot is your best, the shots of the patients dancing, the graphics, the end statement by the other older woman all are strong. In a spot “montage” you could accent the positives of all your spots and bury the flaws.
If you feel you need to go with a string of finished spots I would suggest leading with the 2 Cox spots, then the first Furniture spot, which has a nice graphic look and then the first Car spot, and that only because it’s good to show you’ve done them. Then the old age home. I would leave off the other 3 spots altogether.
In general the spots are well edited; the camera work is not as strong, but serviceable.
Herb Sevush
Zebra Productions