Today, every network gives specific specs and thats what you have to fullfill. If not specified, I still do it the right way… 29:20, fade or cut. I usually add a 10 frame fade. Depends on the content, really.
It bothers me that tone is used more today to censor or create cuss words than it is to set up levels. No intern at any station even knows what bars and tone are for. Hence nobody being able or willing to watch commercials anymore. Levels are all over the place.
Really, anyone still advertising on tv is just doing business how there Dad did when he gave them the business.
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