when I view reels for consideration, I look for their ability to edit, typography and graphics and if like what I see I ask em how long a look took em and on what software. Creativity has to b evident from the get-go… starting with the label/packaging. I need people who can finsh a show… mix audio, have a good for design and who are fast. My turn around time per project is usually less than a day. It otta look good but it has to go out by a certain time.
Your reel must state all of these things in 30 seconds… that you are capable, creative, different and well worh your asking price.
