Any artist who abides by rules is limiting himself and that is not an art at all.
If rules applied, our clients could simply read them and apply them themselves. Artists adapt to content on the fly, grabbing the best of the best in nano seconds. Should that mean a cutawy opposite the direction of my last shot, so be it. I’d never discard the best shot because a book written in the 50s said it would not be cool.
Limiting your capabilities will indeed limit your income.
The only real rules that exist are make it look the best it can, meet the deadline and try to come within budget. Follow those three rules and your golden.
