If you cater to corporate clients, you are feeling the burn. If you are a creator of original content, you are most-likely very busy.
They key in this up-coming depression, is to pitch and create original content for the corporate intities so use to overspending for video. It’s a habbit they held from the 80s and most think they cannot afford video services today as a result of having huge crews milk huge clocks for so long. The folks who can grab a camera, shoot a concept and post ot on their own as a one-man-band are the ones that will survive and thrive as budgets continue to be pulled. This is a trand that will not change once the economy starts turning around. They will have learned the reckless spending is just not something they have to go back to and will have grown use to the easy workflows that allow them to avoid the overhead of their own media departments. We will not see the old “video costs $2k per finished minute” mentality again. It’s been gone a long time… it’s just some didn’t know it.
In a nutshell, if you are not evolving with the changing times, you are taking steps toward leaving the industry.
