It’s always best to be known as the best in town instead of the cheapest in town. It means you can work less, make more and add to your reel or ego with every project. That’s hard to do with grinder gigs.
As far as who to talk to, it depends on the inity you are marketing to. There is no template. Research is your buddy. You can usually find who to speak to by name some place on their web sight. If no luck there, you’ll find great value in being very cool to the receptionist who answers your cold calls and simply asking who to speak to. They will indeed usually tell ya.
