It has nothing to do with trust. They called ya. That means they trust ya. If they didn’t thumbprint it, they’d not have a job. You can have the most passive client in the world but before showing your product to his boss, he’ll always ask ya to make a font yellow then change it back to whow ya had it first. He’ll then get to go home and tell his wife what he produced that day.
I place a dead dog in every show for this reason.
The Dead Dog Theory, by Grinner Hester:
Art directors and set designers have often clashed after a night of set-making. Legend has it one clever set designer created for many hours and at the end of a long hard night, literally placed road kill in the middle of the set. The next mornign the director walked in with his reaction. “Well the set is perfect but there’s a dead dog in the middle of the floor.” The set designer removed the dead dog and was done.
By this, I now (and have for the last 15-20 years), place a “dead dog” in every unsupervised project for view by the client’s client. It may be a fat old guy in one shot for a contemporary beer video or an obvioulsy mispelled word in a sea of text. It varies. It’s a dead dog though and when the client’s client finally shows up after being on the clock but absent for days on end, they waych and the reaction is always “it’s perfect but can we swap the fat guy for the 22 year old smiling guy?” or “awesome exept we have to spell the name of the company right.
aaand I’m done.
This allows them to be a dictator without changing anything that I created. It’s not about a better product to them. If that were the case, they would have been there during the creation stages. It’s about the thumbprint so they can tell themselves how much they rock. In the end, that’s what we sell in this business. If they really just wanted a video, heck their son has FCP and a camcorder at home.
