In my opinion, Apple’s acquisition of Motion VFX can be seen as a continuation of the policy it began implementing with Creator Studio. With this acquisition, Apple has once again demonstrated its long-term goal of targeting not only pro users but also, as it has long done, social media-focused users. By offering subscription-based planning and ready-to-use effects within FCP without the need to purchase extra plugins, it is essentially targeting a competitor like Capcut and aims to expand the FCP ecosystem and, consequently, increase Mac sales to a wider audience.