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The part of post-production I think AI actually helps
Hey all — long time CC reader, first time posting here. Editor/producer, 20+ years in production (LA → FL).
Lately I’ve been thinking a lot about the review side of post-production.
Not editing itself, or even AI video generation, but the actual review process.
It feels like there are more edits now than ever now. More AI video means more versions, which means more notes, more cooks in the kitchen, more revision cycles.
And honestly, I don’t think AI really helps much with taste (or instinct, or storytelling overall).
But I do think there’s something useful in the idea of a cut getting a fresh set of second eyes – if even just to sanity check it – before the next human review.
So I’ve been building an AI tool for editors, producer and directors that literally is those second eyes. It’s called RoughCut AI
The basic idea is pretty simple:
- upload a cut
- RCAI watches/listens
- gives timestamped feedback back on pacing, clarity, continuity, etc.
What I’m paying attention to now isn’t whether people think it’s interesting.
It’s whether editors actually run it more than once. Is it “as valuable a tool” as I think it is?
If anyone’s working on short-form stuff and wants to try it out, I’m happy to share access. Not selling anything here, no cost involved, just genuinely curious where RoughCut AI fits (or doesn’t) in real workflows.
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3 Replies
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I would be interested in trying it on a five page script shot last fall.
We haven’t locked down which app to edit on, waiting on friends (writer/director) time availability.
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That actually sounds like a great fit for it.
Here’s the signup link if you want to get in early and play with it once you guys settle into the edit:
studio.roughcutai.app (currently optimized for desktop use. We are working on the mobile version, which isn’t ready yet!)
Once you’re in, DM me and I’ll send over a quick walkthrough/demo video too — helps orient people to the workflow pretty fast.
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Honestly, as someone who’s always open to technological innovations, I’m not entirely sure what to say about this. Recently, I made a video for someone I’d worked with before – someone incompetent who only directs for pleasure because he’s rich – and because he couldn’t comment on it himself, he uploaded the video to Chat GPT and sent the comments directly to me, asking for revisions based on them. The revisions were so absurd that I don’t want to write too much about them right now. But I also see that the days are approaching when technology will support us in this area as well, provided it matures enough to make accurate comments and demonstrate its value. I hope you have a bright future and continue to develop this technology correctly.
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