David Lawrence
2
COW Coins
Forum Replies Created
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[Sandeep Sajeev] “For those of us who actually run our businesses legally, this new model makes no sense at all. AND the current pricing structure is not going to entice ANY of those companies/individuals pirating your software to go straight.”
Well said.
I’m glad folks are realizing that in the end, software rental is really about DRM, not saving money. And it’s a well known fact that DRM punishes legitimate customers rather than stopping piracy.
Forcing radical change on their entire customer base will not go over well. Adobe needs to be very careful.
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David Lawrence
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[Kevin Monahan] “We do have that command in Premiere Pro CS Next. Just press the D key. It will actually select all under the playhead, depending on how the tracks are selected. Pretty cool!
See how fast those feature requests work! ;-)”
YES!
The day new features were announced, I got a personal email from Dave McGavran in response to my feature request, telling me to check the NAB sneak videos!
I’ll just repeat my reply to him —
You guys are awesome!!! 🙂 Many thanks!
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David Lawrence
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[Tom Daigon] “David, just a quick aside. It must have been quite an experience working at Lucasfilm when you did.”
It’s not often you get told your job is “to invent the future”. For me, even crazier was being fresh out college and in the space of a week going from slinging lattes at a local cafe to sitting in a Cupertino board room kicking ideas around with Douglas Engelbart.
My colleagues and I used to joke about it being the “golden age” of multimedia, but looking back, there was a lot of truth to that sentiment. It was an amazing time when anything seemed possible.
BTW, when I started, my project was a special research project at Lucasfilm Games. There were under 20 employees in the entire games group. When we went from research into production, Games Division was spun into two new groups – Lucasfilm Learning (for educational products, like my project) and LucasArts (for games). When I went to the 25-year anniversary party for Games Group at their new home in the Letterman Digital Arts Center in the SF Presidio, the group had grown from under 20 to over 400 employees.
A couple weeks ago, Lucasfilm’s new owner, The Walt Disney Company, shut LucasArts; just 154 days after acquiring it.
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David Lawrence
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[Aindreas Gallagher] “I am a plumber, I have tools – in my toolbox, these tools directly represent my livelihood.
the idea that my toolset, the entire toolset can vanish at the quirk of a bank transfer, or scandalous charge from the vendor is basically insane.
plumbers do not rent pliers.”
Amen!
My brother in LA had that exact scenario the other day. I’ll quote some of his text msg:
[Daniel Lawrence]“Imagine going to a hardware store and suddenly being told that you couldn’t buy a hammer, or saw, or… You could only rent it. What’s the difference between physical tools and software tools? What makes software such a special case (easy duplication?) that the idea of ownership should go away?”
It’s a great question.
I’ve said this before but it bears repeating — software rental not only means your entire toolset “can vanish at the quirk of a bank transfer, or scandalous charge from the vendor”, so too can your access to the digital files you’ve created with these tools. These files are your property. Software rental means the software vendor controls access to your digital property, not you. That truly does sound insane.
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David Lawrence
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[John-Michael Seng-Wheeler] “Also, I should mention that while Option will use the in-point of the incoming clip, holding option-shift and dragging the new clip in will use the in-point of the existing clip. Very useful trick, for example, replacing a scratch effect with a better version you just got sent. Option-Shift will swap the files and keep the in-out points from the old file.”
Just tried it and works perfectly! Super useful when working with animatic stills or title cards. So great to still be able to do this. Thank you!!!
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David Lawrence
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[Bret Williams] “But you can do it in Premiere or AE by option dragging a clip from the bin.”
I used to use this all the time and was wondering if it was possible in Pr. Thanks!
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David Lawrence
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[walter biscardi] “So then your plan is to keep CS6 running forever and just never upgrade your computer beyond what you have now? “
No, but I should have the option of freezing an old machine and have it still work with the software I’ve already purchased.
[walter biscardi] “Software delivery is evolving, boxes and “ownership” of something tangible is going away. Apple only delivers their creative software via download. Autodesk delivers Smoke 2013 via download and they have had a licensing model for years. Davinci Resolve delivers via download. If you’re this upset about the “Cloud delivery” of Adobe products then move on to something else because it’s not going away, so either evolve with the product line, or go find something that still delivers in boxes. Avid might be the only one left.”
It’s not about physical boxes. What’s important is when you currently buy software from Apple, Autodesk, Blackmagic, and yes, even Adobe, it keeps working when you’re done paying for it.
The language in this thread is a bit confusing. We’re discussing two separate concepts that are getting mixed together.
1) Electronic delivery vs physical delivery
2) Software ownership vs software rental
I have no problem with electronic delivery. I prefer it. It’s how I upgraded to CS6 from CS5.5
I have zero interest in software rental. None. There’s only downside in my situation from my POV.
It has nothing to do with cost. It has everything to do with who controls access to the tools my business depends on. And it has everything to do with who controls access to the documents I own that I created with those tools. I’m not willing to give away that control. No way.
Here’s a a thought experiment for you. What if FCP Legacy was a subscription service? What if when Apple EOL’d it in 2011, they decided to flip a switch and turn it off? Or what if they gave a year and then switched it off? How would that work out for everyone? You can laugh and say they’d never do such a thing but with a subscription service model, nothing prevents that exact scenario from happening. The only thing we’re left with is trust that the software vendor won’t jack up prices or cut us off from our documents (either accidentally or intentionally). I think we’ve all learned hard lessons over the years about software vendors and trust. Thanks but no thanks. I prefer “Trust, but verify.”
[walter biscardi] “As for the monthly subscription, you better believe everyone else is looking at Adobe’s model right now and trying to figure out how to make it work for their own software, especially software that costs in the same range or more. I expect by 2014 just about all of the major players will have some sort of a Cloud Subscription model in place. Adobe is just leading the way on that among the major manufacturers.”
Perhaps, but I predict a huge backlash for software companies that try to force a rental model without providing any options for perpetual licensing. Case in point, Microsoft, who’ve already had to backtrack on licensing terms for Office 2013/365 because people hated it.
Software subscriptions make sense for a lot of situations. But there are also plenty of situations where they are completely inappropriate. As long as we all have a choice, everyone wins.
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David Lawrence
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[Tom Daigon] “Once you buy in you have no choice but continue. If you stop your software is deactivated.”
Which means you will not be able to open your files. Thanks, but no thanks.
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David Lawrence
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[Aindreas Gallagher] “here – have this as precursor to a t-shirt or possibly embalmed animal:
LOL, Sweet!!!
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David Lawrence
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BTW, Honey Badger T-shirts sound like WIN! 😉
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David Lawrence
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facebook.com/dlawrence
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