David Lawrence
2
COW Coins
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[Craig Seeman] “Available Wednesday June 11”
It went live today, downloading now. Come and get it! 🙂
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David Lawrence
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[Gary Huff] “Resolve 11 and Lightworks…two NLEs(-ish for Resolve at least) that everyone brings up but no one uses.”
Yet.
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David Lawrence
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[Dan Ebberts] “Try changing the last line to:
[temp, value[1]]”
Perfect! Many thanks! 😀
_______________________
David Lawrence
art~media~design~research
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[Jeremy Garchow] “I think this is oxymoron. Get away with what?”
Get away with lock-in. By that I mean forcing customers to pay rent or not be able to open their native files. No software company of Adobe’s size or market clout has ever attempted this before. I think it sets a terrible precedent for the entire software industry; which is why I continue to speak out against it and encourage others to as well.
How would you feel if you had to rent every piece of software on your PC? What if the cost of using your personal computer eventually added up to the cost of your cable or cell phone bill? It’s a rhetorical question but that’s the direction things will head if everyone follows Adobe.
[Jeremy Garchow] “If corporate greed was to make as much money as possible, how would doubling your subscriber base NOT make Wall Street happy?”
Wall Street is happy now, but this is short term. Adobe is still bleeding money and if the model doesn’t pan out, Wall Street will bail. They’re already starting to catch on. I’ve always said this is a long game — we won’t know the score until 2016.
[Jeremy Garchow] “I just looked up all of the other companies and nearly all of them offer some form of software as a service.”
Yes, but they also offer perpetual options. Why not subscription-only? I say it’s because they know customers would hate it.
[Jeremy Garchow] “It might be because they are, according to that wikipedia, bring in 18 times the money that Adobe does, which probably points to a much larger customer base, and simply can’t turn on a dime the way Adobe did, publicly, over the period of about 2 years.”
Or maybe they know there are many viable alternatives to their Office Suite (many free) and don’t want to lose customers?
[Jeremy Garchow] “Maybe I need to re-read the tweet and shut up. :)”
Oh no, this is fun! 🙂
_______________________
David Lawrence
art~media~design~research
propaganda.com
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[Jeremy Garchow] “Do you really think that Adobe would stand to gain 2 million more customers with a perpetual option?”
Yes, easily.
[Jeremy Garchow] “If so, why haven’t they done it? I am sure Adobe has made, what they think, is a strong business move. If somehow doubling your customer base overnight by tweaking the license agreement was in the cards, I am 92.7% sure they’d act on that. Wouldn’t you?”
I think it’s simple, really. Corporate arrogance and Wall Street greed. Adobe is doing this because management thinks they can get away with it.
Remember, Adobe is currently the seventh largest software company on Planet Earth and the only company on this list that makes general purpose creative software. They are the defacto creative software standard in most industries. They are making a bet that their software is so globally essential, they can get away with forced lock-in. Recurring revenue thru software rental has been the wet dream of the industry for decades. But most consumers hate it. Adobe is the first company willing to bet the company on it. And they’re willing to dump millions of existing customers to reach that goal.
Let me turn the question around –
If a subscription-only model is so beneficial to everyone, why have none of the other companies gone this route yet? Why is even Microsoft is treading lightly here?
_______________________
David Lawrence
art~media~design~research
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[Charlie Austin] “A month of pain would save them a lot of time.”
Or in the case of moving from FCP7 to Premiere Pro, a week.
_______________________
David Lawrence
art~media~design~research
propaganda.com
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https://lnkd.in/Cfz92F
facebook.com/dlawrence
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[Jeremy Garchow] “As Adobe, is this who you build your business around? The people who don’t need to stay current? How much does that cost to keep track of the people that don’t need the updates? Lawrence says it’s minimal, and maybe he’s right, but what is the true cost in potential revenue, in lost time updating older applications, and then the lost time trying to keep up with all the versions. How does Adobe service those customers? And if they don’t service those customers, where is the good will?”
I don’t think this an “either/or” situation.
Adobe can easily build their business around the subscription model while also offering a perpetual option for customers who want it. If Avid, Autodesk, Red Giant and others can do it, so can Adobe. They could start tomorrow if they wanted to. The technical infrastructure is already in place and is trivial to implement.
I only see upside for Adobe — millions of customers who will never rent, again give Adobe their money. Win-win.
_______________________
David Lawrence
art~media~design~research
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[Andrew Kimery] “Many users need to stay current though many users don’t. I feel like most of the voices against the subscription policy are people that don’t have to stay current. Adobe gets good will plus a big uptake in CC subscribers and users that want an off-ramp get one. Win/win. For the foreseeable future I will have to stay current, but if for some reason that’s no longer the case it would be nice to know there is an off ramp.”
This. ^
_______________________
David Lawrence
art~media~design~research
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[Andrew Kimery] “I think a ‘loyalty reward’ every 3-4 years would be a great middle ground. After 3-4 years of continuous CC membership you get a perpetual license to the most recent version of all the CC apps. Adobe gets to stay subscription only and users get an ‘off ramp’ if they want it.”
Agreed. I’d be perfectly happy with a deal like that.
It’s not rocket science, just give an exit strategy. It’s technically trivial, Adobe could offer it immediately and earn back millions of customers and dollars.
Guess they’d rather tell us to shut up.
Good luck with that business strategy.
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
https://lnkd.in/Cfz92F
facebook.com/dlawrence
twitter.com/dhl
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[Jeremy Garchow] “The CC fallout is happening. Avid, Autodesk, Intelligent Assistance, Red Giant, and others are now offering subscription options. I know I’ve missed a few companies, and I’m sure there’ll be more.
The plan is in full effect. “
I don’t think anyone objects to subscription as an option. But it’s important to note that all of the companies mentioned above also offer perpetual licenses for customers who prefer them.
Poor Al Mooney. He and his team have done some of the best work in the industry, but Adobe management and marketing have blown a once-in-a-lifetime opportunity for their efforts to become a de-facto standard. I’d be frustrated too if I were in his shoes.
_______________________
David Lawrence
art~media~design~research
propaganda.com
publicmattersgroup.com
https://lnkd.in/Cfz92F
facebook.com/dlawrence
twitter.com/dhl
vimeo.com/dlawrence/albums