The New Adobe

[Jeremy Garchow]

I can understand his frustration. It seems to be the same argument, over and over.

Meanwhile, Adobe engineers, in extremely short order have done a lot of work to many of the applications in CC, Pr probably being the most drastic, everything else being high quality additions to already mature product lines. That hard work pretty much goes unnoticed except for current CC subscribers, and those wanting to pay attention, but not pay perpetually. In my opinion, that amount of attention and development can’t be denied no matter how you feel about the money side of the equation.

The CC fallout is happening. Avid, Autodesk, Intelligent Assistance, Red Giant, and others are now offering subscription options. I know I’ve missed a few companies, and I’m sure there’ll be more.

The plan is in full effect.

I have pretty much always argued to not argue with the subscription model. It was pretty obvious to me that Adobe was going this way very early on, and they weren’t going to budge on subscription/lack of ownership. I always thought a better fight was price. The photographers’s fought it, and won. $10/mo for Photoshop/Lightroom is a great value for great products.

$50/mo for a giant wad of application that I don’t even download seems unnecessary. Adobe has room to wiggle, they’ve made that obvious with photogs. There are other ways to monetize CC without having to pay monthly/yearly for a lot of applications I will never use, and a few I use rarely, and a couple I use consistently.

Pick your battles,

Jeremy

[Franz Bieberkopf]

[Jeremy Garchow] “$50/mo for a giant wad of application that I don’t even download seems unnecessary. Adobe has room to wiggle, they’ve made that obvious with photogs. There are other ways to monetize CC without having to pay monthly/yearly for a lot of applications I will never use, and a few I use rarely, and a couple I use consistently.”

Jeremy,

Yes.

Then there’s this:

[Al Mooney] “…. if you don’t want to buy our products, just don’t buy them. And, you know, SHUT UP.”

Franz.

[David Lawrence]

[Jeremy Garchow] “The CC fallout is happening. Avid, Autodesk, Intelligent Assistance, Red Giant, and others are now offering subscription options. I know I’ve missed a few companies, and I’m sure there’ll be more.

The plan is in full effect. “

I don’t think anyone objects to subscription as an option. But it’s important to note that all of the companies mentioned above also offer perpetual licenses for customers who prefer them.

Poor Al Mooney. He and his team have done some of the best work in the industry, but Adobe management and marketing have blown a once-in-a-lifetime opportunity for their efforts to become a de-facto standard. I’d be frustrated too if I were in his shoes.

_______________________
David Lawrence
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[Jeremy Garchow]

Yeah. Perhaps it’s a bit over the top.

It’s unfortunate that Adobe’s open dialog hasn’t been very open, or a dialog.

[Bret Williams]

[Franz Bieberkopf] “This is on the eve of a free NLE from Blackmagic and a rental offering from Avid.”

Blackmagic are really sneaking in their edit system in Resolve. Every year they make improvements, but don’t hype it too much to rock the boat. I predicted that this year they’d be ready to go, and v11 looks pretty close. With improvements to text, plugins, and better trim and keyframe tools than X, it looks like the best of X without a magnetic timeline and premiere put together plus resolve built in. And it’s free.

So they sort of have the same model as Apple. Practically give away their software to sell hardware. But their software is moving forward immensely faster than Apple. 3 major updates in 3 years.

70 new edit features in resolve. If anyone is unfamiliar with how the editing is progressing in resolve, they should check out the below video. 3 years (well, 14 overall) we ask for decent key framing and we still don’t have it. Resolve does. We still don’t have dynamic trimming. Resolve does. And what? Transitions have alignment settings in Resolve? Crazy stuff. After 3 years Apple still can’t figure that out. Here’s a color grading app that has arguably better edit tools than X. If not, they will soon. They’ve specifically designed just about every hot key to be the same as FCP legacy and X as well. Guess they know their target.

https://www.blackmagicdesign.com/products/davinciresolve/edit

[Jeremy Garchow]

[David Lawrence] “Poor Al Mooney. He and his team have done some of the best work in the industry, but Adobe management and marketing have blown a once-in-a-lifetime opportunity for their efforts to become a de-facto standard. I’d be frustrated too if I were in his shoes.”

It has to be maddening, obviously.

I think that asking for a perpetual option is not the most effective option to ask for, of course, that’s just my opinion. It seems to be the root cause of all of the frustration, on both sides.

Jeremy

[Jeremy Garchow]

That link seems busted, Bret.

[Andrew Kimery]

[Jeremy Garchow] “I think that asking for a perpetual option is not the most effective option to ask for, of course, that’s just my opinion. It seems to be the root cause of all of the frustration, on both sides. “

I think a ‘loyalty reward’ every 3-4 years would be a great middle ground. After 3-4 years of continuous CC membership you get a perpetual license to the most recent version of all the CC apps. Adobe gets to stay subscription only and users get an ‘off ramp’ if they want it.

[Bret Williams]

Must be some sort of changing link? Worked a little while ago.

it was just the video from the edit page on their site.
https://www.blackmagicdesign.com/products/davinciresolve/edit

I’ll update the post…

[David Lawrence]

[Andrew Kimery] “I think a ‘loyalty reward’ every 3-4 years would be a great middle ground. After 3-4 years of continuous CC membership you get a perpetual license to the most recent version of all the CC apps. Adobe gets to stay subscription only and users get an ‘off ramp’ if they want it.”

Agreed. I’d be perfectly happy with a deal like that.

It’s not rocket science, just give an exit strategy. It’s technically trivial, Adobe could offer it immediately and earn back millions of customers and dollars.

Guess they’d rather tell us to shut up.

Good luck with that business strategy.

_______________________
David Lawrence
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