[Oliver Peters] “That is not its intended purpose.”
Clearly not and I think that’s a mistake.
[Oliver Peters] “I believe that an update down the road will let you migrate First projects to full projects.”
I suspect they mentioned that because it’s a door they want to keep open.
If Avid decides that their real business is enterprise/storage then the greater demand for shared storage is a good thing. Being able to share projects from First to MC/S might foster that growth and that may be more important than pushing a few more seats of MC.
[Oliver Peters] ”
[Craig Seeman] “So by “protecting” facility sales they kill indie growth.”
How do you figure that? “
I think a good business goal would be to push the indie filmmaker to move from First to MC. Helping that would be an upgrade path that would allow one to continue the project. Sometimes indie film makers, in course of their work, realize they need to pay for the “power tools.”
If First is relegated to “training tool” then filmmakers who want the option to expand their tools during a project are going to look elsewhere.
[Oliver Peters] “Time will tell whether or not Resolve actually catches on as the NLE of choice for larger scale work. It certainly sets the bar for a free version, but that’s not the end-all-be-all of the business.”
Resolve does have an upgrade path though. One can start in free and, if the project grows to the point where collaboration is important, one can move to the paid version as the project expands. As to whether Resolve catches on as an NLE for large scale work, I think it will for some even though “some” is an unknown quantity.
FWIW nobody has really supplanted Avid for major feature film and broadcast TV work. There’s been some erosion it seems and Avid certainly didn’t win over the tiers below that.
Looking at the “indie” market I see Blackmagic Resolve eventually becoming more competitive with Adobe. It may not dominant that market but Adobe will probably see erosion as well. This is a market Avid could compete in if First weren’t limited to “training tool.”