Of course, if you were planning to paint the building twice a week and you were only going to have 48hrs notice (tougher to find a good painter who’s not already booked) and the paint color selection was going to get changed 4-5 times before the painting’s done… Just to tweak the metaphor a little. My first couple of paint jobs had lots of bubbles and drips, but after four years of practice, I’m now starting to question the color choices of the stuff we hire out.
Just to defend in-house production, there is value in having somebody with their own equipment on staff. For us, the on camera talent is often upper level management so you get jerked around all day waiting for them to have time to record. That would cost a fortune to have a freelance crew sitting around for 4hrs. I find it helps to have an integral knowledge of the company and products so that I can edit down the crazy ramblings of management to something the viewer can easily swallow. Also, I’m able to work very closely with the rest of the creative services department to make sure all that I do is on brand and cohesive with our other messaging.
As far as equipment, “take only what you need to survive.” A bare bones sort of basic setup leaves money for editing equipment and we rent or hire for needs like dollies and extra mics. I’m not an equipment expert but here’s my best attempt:
2x DSLRs (whatever you like to shoot on, with zoom lenses [don’t zoom whilst shooting])
1 basic set of sticks and a basic hand held rig for B-roll (Basic, not crappy)
2X wired lav mics, 1 wireless, a shotgun and one of them Zoom recording things. I can’t think of the model numbers off hand, but my wireds are ATs and my wireless is a Senheiser (sp, I know).
Believe it or not, my lighting is all shoplights and DIY flourscent fixtures. The real trick is learning how to modify your lights anyway, using foam core, screens, whatever to make it attractive. I’m a still photographer by trade so I had lighting experience moving in to this.
Corbin Gross
Photo/Video
SANMAR
Marketing