Thank you Mark. That’s a complete tutorial!
Regarding “Reading a book on tape is not television, nor is it usually something we should be calling effective training,” I totally agree with that. I have this client who wants me to make a training video where he wanted the WHOLE SCRIPT be part of the subtitle. I told him that, not only will it fill the whole screen, it will also take away the viewers attention from the actual demonstration that we’ve shot… or vice-versa. I told him that it’s not how video works. But since I don’t want to lose the job, I went ahead and put the script on screen but begged him to let me edit it so it doesn’t fill the whole screen.
Can I quote you and put your post on my website? It’s very very informative and I’d like to educate some clients. Thanks and God bless.